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Quick Glance: Holiday Sales Surge Driven by Enthusiastic Shoppers
- Black Friday saw unadjusted year-over-year increases in both in-store and online retail sales.
- In-store sales jumped by over 1%, while e-commerce led with an 8.5% increase.
- The majority of shoppers did their browsing and purchasing on their mobile devices, resulting in $5.3 billion in mobile sales.
- Adobe predicts that Cyber Monday will be the largest retail event of the year, generating a record $12 billion in sales, over 6% higher than last year.
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