American international advertising agency
McDonald’s Made Scented Billboards That Smell Like Its French Fries: McDonald’s deployed a series of billboards diffusing the scent of its bestselling french ...
adweek.com/creativity/mcdonalds-made-scented-billboards-that-smell-like-its-french-fries/
Nissan's Furry, Robotic Iruyo Puppet Comforts Your Crying Baby While You Drive: Iruyo, a new creation from Nissan, uses two-way cameras, microphones ...
wired.com/story/nissan-iruyo-furry-robotic-puppet-comforts-your-crying-baby-while-you-drive/
Hornbach celebrates the beginning of spring in such an exotic way: The Hornbach hardware store chain celebrates the official start of spring with an extravagant ...
wuv.de/Themen/Marke/So-exotisch-feiert-Hornbach-den-Fruehlingsanfang
Paid articlePaid
With its new global campaign, Levi’s reminds consumers of its heritage as a democratic brand that has been at the forefront of progressive ... Show more www.adweek.com/creativity/levis-global-campaign-gives-the-floor-to-next-generation-of-change-makers/
TBWA hires Johannes Leonardo CEO to lead its New York office: Emily Wilcox joins TBWA\Chiat\Day New York from Johannes Leonardo.
adage.com/article/agency-news/tbwa-hires-emily-wilcox-tbwa-new-york-ceo/2544791
Paid articlePaid
Advertising campaign by Heimat TBWA: This raunchy Hornbach campaign is designed to awaken spring fever
horizont.net/marketing/nachrichten/werbekampagne-von-heimat-tbwa-diese-schluepfrige-hornbach-kampagne-soll-fruehlingsgefuehle-wecken-218252
Home TBWA with first work for Persil: TBWA looked after various Henkel brands, and Persil was also taken over as part of the merger with Heimat ...
wuv.de/Themen/Marke/Frische-Brise-Heimat-TBWA-mit-erster-Arbeit-fuer-Persil
Paid articlePaid From home TBWA: Schwarzkopf launches international brand campaign with celebrity line-up
horizont.net/agenturen/nachrichten/von-heimat-tbwa-schwarzkopf-startet-internationale-markenkampagne-mit-promi-aufgebot-217673
McDonald’s Customers Told ‘Send Your Kitchens on Vacation’: The campaign from TBWA Latvia promotes the McDrive and McDelivery services alongside the app.
adweek.com/brand-marketing/mcdonalds-customers-told-send-your-kitchens-on-vacation/
McDonald's shines with a small piece of advertising art: You're really hungry for a burger from McDonald's, but you can't go out. So what to do? TBWA\Paris found ...
wuv.de/Themen/Marke/McDonald-s-brilliert-mit-kleinem-Werbekunstwerk
Paid articlePaid Stuck inside? McDonald’s comes to you, says this absurd mini-musical in France: McDonald’s delivery comes in handy when you’re stuck inside, literally or ...
adage.com/creativity/work/stuck-inside-mcdonalds-comes-you-says-absurd-mini-musical-france/2542306
French Crowds Give Chase to Try McDonald’s Improved Burgers: The campaign from TBWA\Paris features comedic scenes inspired by movie situations.
adweek.com/brand-marketing/french-crowds-give-chase-to-try-mcdonalds-improved-burgers/
McDonald’s eaters are chased down for their burgers in wild new spot from France: TBWA\Paris and director Tom Kuntz frame the food as newly irresistible ...
ow.ly/nsQe50Qyw2M
Harnessing AI for more Arabic content will be ‘freeing creativity’: DUBAI: Advertising agency TBWA\RAAD partnered with Core42 last year to harness the potential ...
arabnews.com/node/2448666/media
Revolving Door Roster Updates: Chemistry, GroupM, TBWA & More: This week's agency personnel moves.
adweek.com/agencyspy/revolving-door-roster-updates-chemistry-groupm-tbwa-more/
Apple's new holiday ad mixes stop motion and live action to tell a heartwarming story about a grumpy boss and his employee.
Lucia Aniello ... Show more adweek.it/3R9iRJG
Ad Age is hosting a roundtable where panelists will share their thoughts on the shopping habits of those born between 1997 and 2012 ... Show more bit.ly/47Vzyhm
Revolving Door Roster Updates: AAF, Havas, TBWA & More: Top hires and promotions at agencies this week.
adweek.com/agencyspy/revolving-door-roster-updates-aaf-havas-tbwa-more/183514/
TBWA\Chiat\Day appoints its first-ever US CEO: Erin Riley previously served as CEO of TBWA\Chiat\Day Los Angeles.
adage.com/article/agency-news/tbwachiatday-names-erin-riley-us-ceo/2529286
Budget gain: HeimatTBWA debuts for DM| with these clever Christmas motifs: The Hamburg creative agency You has been responsible for DM's advertising for ten ...
horizont.net/agenturen/nachrichten/etatgewinn-mit-diesen-klugen-weihnachtsmotiven-debuetiert-heimattbwa-fuer-dm-215818
Paid articlePaid An Emotive Time Travel Tale Promotes the Dutch State Lottery Draw: The campaign them highlighting more things in life than money has run for six years.
adweek.com/creativity/an-emotive-time-travel-tale-promotes-the-dutch-state-lottery-draw/
LG points out ways to live more sustainably in sunny new spot: Using live-action miniatures, 3D modeling and animation, the campaign from TBWA\Chiat\Day NY ...
adage.com/creativity/work/lg-points-out-ways-live-more-sustainably-sunny-new-spot/2529751
Dow Jones Names Mother, Mediahub and TBWA’s EG+ Its Global Agency Partners: The publisher will sever its nearly ten-year partnership with incumbents ...
adweek.com/agencies/dow-jones-names-mother-mediahub-and-tbwas-eg-its-global-agency-partners/
New business: HeimatTBWA wins Campari brand Ouzo 12: New business success for HeimatTBWA: The agency has won the advertising budget for the cult spirit Ouzo 12 ...
horizont.net/agenturen/nachrichten/neugeschaeft-heimattbwa-gewinnt-campari-marke-ouzo-12-216008
Paid articlePaid Here’s yet another streaming service you’ll pay for but never watch—but with a twist
ow.ly/FEZP50PUIyy
Nancy Reyes Named CEO of the Americas for BBDO, Departs TBWA\Chiat\Day NY: Reyes takes over for St. John Walshe, who is leaving BBDO.
adweek.com/agencyspy/nancy-reyes-named-ceo-of-the-americas-departs-tbwachiatday-ny/182468/
Quick Glance: Nancy Reyes to Become CEO of BBDO Americas
- Nancy Reyes, CEO of TBWA\Chiat\Day New York, is joining BBDO as CEO of its Americas region.
- Reyes will directly report to BBDO President and CEO Andrew Robertson.
- She has a passion for clients and their businesses.
- Reyes has been CEO of the sister agency Omnicom since 2021 and has held various leadership positions at TBWA since 2016.
McVitie’s is a British icon – but the trouble with icons is that they are often imitated. To cement its place in culture, the snack company is running a ... Show more adweek.it/45jnh4C
GWA effectiveness competition: These are the eleven silver winners of the Effie Germany
horizont.net/agenturen/nachrichten/gwa-effektivitaetswettbewerb-das-sind-die-elf-silbergewinner-des-effie-germany-215354
Paid articlePaid Adweek’s 2023 U.S. Agency of the Year Finalists: The five shops that made the shortlist.
adweek.com/agencies/2023-us-agency-of-the-year-finalists/
Top personnel deal: HeimatTBWA brings on Kristoffer Heilemann as creative managing director
horizont.net/agenturen/nachrichten/top-personalie-heimattbwa-holt-kristoffer-heilemann-als-kreativgeschaeftsfuehrer-214205
Paid articlePaid McDonald’s made apparel that camouflages the McFlurry so people don’t ask for a bite
adage.com/creativity/work/mcdonalds-made-apparel-camouflages-mcflurry-so-people-dont-ask-bite/2511086
For many audiences, stories about dogs are typically a guaranteed way to tug at the heartstrings. Apple’s latest ad strikes an even deeper emotional chord by ... Show more adweek.it/3QQ85Z2
Ogilvy Wins Global Creative Duties for Jameson: TBWA formerly held the account for two decades.
adweek.com/agencies/ogilvy-wins-global-creative-duties-for-jameson/
Today in Apple history: It's time to 'think different': On August 8, 1997, Steve Jobs introduced the world to the iconic slogan, "Think different ...
cultofmac.com/441206/today-in-apple-history-its-time-to-think-different/
TBWA Paris makes confetti rain for the McCrispy | Special | Strong brands.: A dull day in the gray warehouse, but the boxes are full of colorful surprises ...
wuv.de/Themen/Kreation-Design/TBWA-Paris-laesst-fuer-den-McCrispy-Konfetti-regnen
Paid articlePaid
It’s been a wild, 40-year ride, says creative star John Hunt: Advertising industry kingpins are throwing a massive party – for everyone they’ve ever worked with.
dailymaverick.co.za/article/2023-03-06-its-been-a-wild-40-year-ride-says-creative-star-john-hunt/
TBWA\Worldwide CEO says AI hype is overshadowing creativity struggles within the industry
adage.com/article/special-report-cannes-lions/tbwaworldwide-ceo-cannes-ai-hype-overshadowing-creativity-struggles/2500876
LG captures the epic stasis of the fridgegazer in time-lapse ad: TBWA\Chiat\Day NY combines a human truth and fancy tech to show off the brand’s solution to an ...
adage.com/creativity/work/lg-captures-epic-stasis-fridgegazer-time-lapse-ad/2498731
McDonald’s Creates Product Placement Hunt in Movie Scenes: The campaign promotes the fast food brand's delivery service in The Netherlands.
adweek.com/brand-marketing/mcdonalds-creates-product-placement-hunt-in-movie-scenes/
Intuit Puts TurboTax and QuickBooks Creative Accounts Into Review: Wieden+Kennedy and TBWA are the incumbents.
adweek.com/agencies/intuit-puts-turbotax-quickbooks-creative-accounts-into-review/
Revolving Door Agency Moves: 62Above, Leap Group, TBWA and More: This week's top announcements from agencies around the world.
adweek.com/agencies/agency-moves-62above-leap-group-tbwa-and-more/
This is how Hornbach and Heimat TBWA start into spring: With "Let nature do it", Hornbach calls on people to simply ignore hedge trimmers, lawn mowers ...
wuv.de/Themen/Kreation/So-starten-Hornbach-und-Heimat-TBWA-in-den-Fruehling
Paid articlePaid Perwoll revives the spots of the 80s: The nostalgia boom in pop culture has reached its peak. How practical for brands like Perwoll, which have a long ...
wuv.de/Themen/Kreation/So-lassen-Perwoll-und-Heimat-TBWA-die-80er-Jahre-aufleben
Paid articlePaid Sephora Taps TBWA\Chiat\Day LA for Its 2023 Holiday Creative: The agency will lead creative ideation and execution for Sephora's 2023 holiday campaign ...
adweek.com/agencies/sephora-tbwa-chiat-day-la-holiday-creative/
Babor, Lätta, Enercity, Hngry: The budgets of the week: There is reason to be happy this week at Pia, Heimat TBWA, Thjnk, Wilde & Partner, Panama ...
wuv.de/Themen/Etats-Pitches/Babor-Laetta-Enercity-Hngry-Die-Etats-der-Woche
Paid articlePaid This is how Heimat TBWA wants to whet the appetite for Lätta again: Revitalization is the name of the game for the Upfield brand Lätta, which once enjoyed cult ...
wuv.de/Themen/Markenstrategie/So-will-Heimat-TBWA-wieder-Appetit-auf-Laetta-machen
Paid articlePaid
Vision Group to discuss strategies with key partners: The Vision Group team and its partners are also expected to discuss business strategies that will be of ...
newvision.co.ug/articledetails/156642
McDonald’s Delivery Campaign Features Doors Resembling Its Menu Items: The ads will run across France until September
adweek.com/creativity/mcdonalds-delivery-campaign-features-doors-resembling-its-menu-items/
How Ben Myers Will Help Brands Find Creative Solutions as TBWA’s First North American CMO
adweek.com/agencies/how-ben-myers-brands-creative-solutions-tbwa-first-north-american-cmo/
The latest campaign for McDonald's from Agency TBWA/Paris, promoting McDelivery, beautifully integrates menu items into doorways and entrances. ow.ly/IeaP50MJgNc
‘If It’s Not Yes, It’s No!’—The Campaign That Wants Men to Better Understand Women
adweek.com/creativity/if-its-not-yes-its-no-the-campaign-that-wants-men-to-better-understand-women/
Heimat and TBWA go together: The two agencies unite under the name Heimat TBWA. Heimat wants to act globally, TBWA wants to score creatively.
wuv.de/Themen/Agenturstrategie/Heimat-und-TBWA-gehen-zusammen
Paid articlePaid Polly Wants a Sympathetic Ear in an Uncomfortably Hilarious Campaign: The campaign for the car buying and insurance service is from TBWA\Chiat\Day LA.
adweek.com/agencyspy/polly-wants-a-sympathetic-ear-in-an-uncomfortably-hilarious-campaign/180247/
Greenpeace holds up a mirror to Davos participants: Sustainability is discussed at the WEF, but many participants use private jets. The criticism is not new ...
wuv.de/Themen/Kreation/Greenpeace-haelt-Davos-Teilnehmern-den-Spiegel-vor
Paid articlePaid
The Shellmet is an ultra-strong helmet made from scallop shells: Made of discarded scallop shells, the ribbed "shellmet" is stronger than smooth ...
fastcompany.com/90831167/this-shellmet-is-an-ultra-strong-helmet-inspired-by-scallop-shells
Timothée Chalamet Is Seriously Considering His Options in Apple TV+’s Hilarious Ad
adweek.com/creativity/timothee-chalamet-is-seriously-considering-his-options-in-apple-tvs-hilarious-ad/
The Rising Marketer’s Guide to TBWA\Chiat\Day’s Youngbloods Program: Because of its breadth and reluctance to pigeon-hole applicants, Youngbloods is best-suited ...
adweek.com/agencyspy/the-rising-marketers-guide-to-tbwachiatdays-youngbloods-program/179839/
Apple’s 6th Chinese New Year Film Captures the Resilient History of the Chinese Opera
adweek.com/creativity/apples-6th-chinese-new-year-film-captures-the-resilient-history-of-the-chinese-opera/
Dutch Lottery’s Heartfelt Holiday Ad Takes a Father and Son on the Adventure of a Lifetime
adweek.com/creativity/dutch-lotterys-heartfelt-holiday-ad-takes-a-father-and-son-on-the-adventure-of-a-lifetime/
The pro bono campaign from TBWA/Paris is a visual campaign to highlight the hypocrisy it believes is taking place around discussions of the environment by ... Show more https://adweek.it/3J31uqe
Apple's Lunar New Year film retells Chinese opera through the lens of the iPhone
adage.com/creativity/work/apples-lunar-new-year-film-sees-chinese-opera-through-lens-iphone/2463111
Greenpeace Campaign Condemns Davos Delegates’ Private Jet Use: The pro bono campaign from TBWA/Paris features 3 posters being distributed through social media ...
adweek.com/creativity/greenpeace-campaign-condemns-davos-delegates-private-jet-use/
A father and son relive an epic vacation in this lottery holiday ad: Dutch State Lottery campaign from TBWA/Neboko centers on human generosity
adage.com/creativity/work/dutch-state-lottery-holiday-ad-recreates-vacation/2458601
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