Metaverse marketing—tracking virtual activations and more
Synopsis by Ad Age Aug 24 22
The metaverse, like all things Web3, is as confusing as it is titillating. (We wrote a full story ...Read full article 
CBSSports.com: Dak Prescott believes Cowboys are in better position this year than last, when they won NFC East title
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| Last Updated | Aug 25 22 |
| Total Articles | 3 |
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Metaverse marketing—tracking virtual activations and more: The metaverse, like all things Web3, is as confusing as it is titillating. (We wrote a full story ...
adage.com/live-blog/metaverse-marketing-tracking-virtual-activations-and-more
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Metaverse marketing—tracking virtual activations and more: The metaverse, like all things Web3, is as confusing as it is titillating. (We wrote a full story ...
adage.com/live-blog/metaverse-marketing-tracking-virtual-activations-and-more
Watch: Netflix trailer showcases new documentary on Dallas Cowboys cheerleaders: America’s Sweethearts are getting ready for their close-up as Netflix shows off ...
star-telegram.com/sports/nfl/dallas-cowboys/article287801915.html
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Bark is launching an airline for dogs: Tombras brings dog care brand Bark to new heights with flights booking now between New York, L.A. and London.
adage.com/article/marketing-news-strategy/bark-launches-airline-dogs/2552766
Why marketing is more ageist than ever—and what experienced talent needs to know: Ideas can come from anyone, young and middle-aged alike, but a brilliant ...
adage.com/article/fletcher-marketing/why-marketing-more-ageist-ever-and-what-experienced-talent-needs-know/2553581
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Cowboys' CeeDee Lamb not at team's voluntary offseason workouts as WR eyes new contract, per report
cbssports.com/nfl/news/cowboys-ceedee-lamb-not-at-teams-voluntary-offseason-workouts-as-wr-eyes-new-contract-per-report/
Stephen Jones explains why ‘all in’ Cowboys spent NFL’s least amount in free agency
star-telegram.com/sports/nfl/dallas-cowboys/article287736525.html
TV show: Elton raises accusations against Pro Sieben after "Schlag den Star" exit
horizont.net/medien/nachrichten/tv-show-elton-erhebt-nach-schlag-den-star-aus-vorwuerfe-gegen-pro-sieben-219156
Quick Glance: ProSieben alienates viewers with Elton's dismissal
- Moderator Elton and viewers shocked by ProSieben's sudden dismissal.
- ProSieben indirectly announces Elton's departure and praises new host.
- Viewers show solidarity with Elton and publicly criticize ProSieben.
- Some defend the network and welcome the change in host for 'Schlag den Star.'
Cowboys make just their second free agency signing by adding veteran running back ahead of NFL Draft
cbssports.com/nfl/news/cowboys-make-just-their-second-free-agency-signing-by-adding-veteran-running-back-ahead-of-nfl-draft/
NFL: The Dallas Cowboys are the losers of the offseason so far! A comment: Until recently, the Cowboys had one of the strongest rosters in the NFL ...
ran.de/sports/american-football/nfl/news/nfl-die-dallas-cowboys-sind-die-verlierer-der-bisherigen-offseason-kommentar-359851
Quick Glance: NFL: Dallas Cowboys - Losers of the Offseason! A Commentary
- The Dallas Cowboys have suffered losses in the Free Agency and may face player strikes.
- Despite having one of the strongest rosters in the NFL, the Cowboys have not made significant additions in the Offseason, with key players leaving the team.
- There is contract stress with players like CeeDee Lamb and Dak Prescott pushing for extensions and high salary demands.
- The Cowboys could be on the verge of a major transition as key players like Prescott and Lamb may not be part of the team in the future.
After anti-Israel posts: SWR separates from presenter Helen Fares: After several anti-Israel posts on her private social media account, presenter Helen Fares is ...
horizont.net/medien/nachrichten/nach-israelfeindlichen-posts-swr-trennt-sich-von-moderatorin-helen-fares-219091
Quick Glance: Controversy Surrounding Moderator: SWR Responds to Political Statements
- SWR relieves moderator Helen Fares of her duties due to political statements made on social media.
- Fares promoted an app to identify Israeli products, leading to accusations of antisemitism.
- Previous controversies involving Fares resulted in issues with other organizations such as Aktion Mensch.
- Criticism of Fares' behavior and SWR's response comes from politicians and journalists who label the boycott stance as antisemitic.
Deion Sanders will only allow son Shedeur Sanders and Travis Hunter to play for these six NFL teams in 2025
cbssports.com/nfl/news/deion-sanders-will-only-allow-son-shedeur-sanders-and-travis-hunter-to-play-for-these-six-nfl-teams-in-2025/
NFL - Minnesota Vikings: Is Justin Jefferson in trouble?: Justin Jefferson is missing the Minnesota Vikings' practice opener. The wide receiver is in the final ...
ran.de/sports/american-football/nfl/news/nfl-minnesota-vikings-bahnen-sich-bei-justin-jefferson-probleme-an-361185
Disney+ campaign: "Many see the campaign as a challenge to the brand identity": For a long time, Disney was primarily known for cartoon films and good family ...
horizont.net/medien/nachrichten/disney-kampagne-die-kampagne-erscheint-vielen-als-infragestellung-der-markenidentitaet-219208
Paid articlePaid Dove pledges not to use AI to portray real people in its ads: Dove’s anti-AI stance comes as its Dove Real Beauty campaign celebrates its 20th anniversary.
adage.com/article/marketing-news-strategy/dove-wont-use-ai-portray-real-people-dove-real-beauty-campaign/2551976
Connecting with customers—why brands should show flaws and vulnerability in their marketing
adage.com/article/opinion/marketing-flaws-why-brands-should-loosen-when-connecting-consumers/2553121
Paid articlePaid TV entertainers: Joko and Klaas hijack the entire Pro Sieben Sunday: In the 50th episode of "Joko & Klaas vs. Pro Sieben", the two jokers gave their all and won ...
horizont.net/medien/nachrichten/tv-entertainer-joko-und-klaas-kapern-den-kompletten-pro-sieben-sonntag-219295
TikTok comments section—how Duolingo, Starry and more brands go viral by reacting to popular videos
adage.com/article/digital-marketing-ad-tech-news/duolingo-starry-brand-strategies-tiktoks-comments-section/2553181
Paid articlePaid Remembering O. J. Simpson’s battles against the Dallas Cowboys: O.J. Simpson died at 76 after a battle with cancer. Here’s how the NFL Hall of Fame running back ...
star-telegram.com/sports/nfl/dallas-cowboys/article287587555.html
Quick Glance: O.J. Simpson's Failed Attempt at Rebranding
- O.J. Simpson tried unsuccessfully to improve his image through social media.
- Despite attempts at normalization through videos, he could not alter his negative image.
- Expert Bernt Ullmann explains Simpson's lack of remorse, crucial for a successful comeback.
- Simpson's controversial videos further polarized and isolated him from the public.
Cowboys are set up worse in 2024 than in 2023, and blame begins with Jerry Jones: You're either getting better or you're getting worse, and the Cowboys are worse ...
theathletic.com/5389167/2024/04/04/jerry-jones-cowboys-2024-outlook/
A nostalgic brand museum is born from a veteran marketer’s vast collection: The Chicago Brand Museum, which showcases national and global packing designs of yore ...
adage.com/article/marketing-news-strategy/chicago-brand-museum-harnesses-power-nostalgia/2552981
Paid articlePaid NFL free-agency 2025 rankings: No. 1 is easy, but what about Jordan Love, Tua Tagovailoa?
theathletic.com/5392290/2024/04/09/nfl-free-agency-rankings-2025/
Quick Glance: NFL Free Agency 2025: Top Players and Positions
- Quarterbacks and wide receivers, including the No. 1 player, dominate the top 30 list.
- Exploring the future of the 2025 free agency with a focus on coveted players and contract extensions.
- The rankings feature talented players like Justin Jefferson and Tua Tagovailoa.
- Key positions such as wide receiver and quarterback are highlighted as teams seek reinforcements.
Terre des Femmes: This is how Scholz & Friends cleverly makes sexual harassment visible
horizont.net/marketing/nachrichten/terre-des-femmes-so-clever-macht-scholz--friends-sexuelle-belaestigung-sichtbar-219065
Deion Sanders calls out 'bald-faced lie' regarding Shedeur Sanders, Travis Hunter and the 2025 NFL Draft
cbssports.com/nfl/news/deion-sanders-calls-out-bald-faced-lie-regarding-shedeur-sanders-travis-hunter-and-the-2025-nfl-draft/
Guerrilla Marketing: This is how Womanizer advertises against Söder's gender ban with "*inner" values - HORIZON
horizont.net/marketing/nachrichten/guerilla-marketing-so-wirbt-womanizer-mit-inneren-werten-gegen-soeders-gender-verbot-219048
AI influencers are taking over Instagram, ruining Gen Z chance of fame: Sorry, Gen Z. The influencer market is getting saturated — and now AI influencers are ...
businessinsider.com/gen-z-influencer-marketing-career-goal-ai-social-media-instagram-2024-4
Quick Glance: OpenAI and Meta Prepare New AI Models Capable of 'Reasoning'
- OpenAI and Meta are on the verge of releasing new artificial intelligence models that are said to be capable of reasoning and planning.
- These upgrades are part of a wave of new large language models being released this year.
- Reasoning and planning are key steps towards achieving 'artificial general intelligence', allowing chatbots and virtual assistants to complete sequences of related tasks.
Dallas mayor pushes for second NFL team, says ‘serious opportunity’ for Chiefs to relocate
theathletic.com/5394745/2024/04/06/dallas-mayor-eric-johnson-chiefs-relocation/
What changes in the media landscape could mean for your brand: The Ad Age TV & Streaming Summit will take place on May 21 and May 22 in New York.
adage.com/article/marketing-news-strategy/tv-streaming-summit-may-21-and-may-22-new-york/2553676
Paid articlePaid Dove pledges not to use AI to portray real people in its ads: Dove’s anti-AI stance comes as its Dove Real Beauty campaign celebrates its 20th anniversary.
adage.com/article/marketing-news-strategy/dove-wont-use-ai-portray-real-people-dove-real-beauty-campaign/2551976
NFL Rumors: Could the Cowboys be Discussing Trading Dak Prescott to the Raiders?: There is a strong rumor circling the NFL world that Dallas Cowboys quarterback ...
newsweek.com/sports/nfl/nfl-rumors-could-cowboys-discussing-trading-dak-prescott-raiders-1887558
Ex-Jets GM Explains Why Dallas Cowboys Should Draft Big-Name QB: Even with Dak Prescott under contract, the former Jets general manager believes Dallas should be ...
si.com/nfl/2024/04/12/dallas-cowboys-dak-prescott-nfl-draft-qb-decision
Jerry Jones, Dallas Cowboys lagging behind Texas' other pro teams: For the Dallas pro sports faithful, these are the good ol’ days. The Mavs and Stars are ...
dallasnews.com/sports/cowboys/2024/04/10/dallas-cowboys-jerry-jones-mavericks-stars-texas-rangers-mavs/
Watch Dallas Cowboys star Micah Parsons trade punches with a professional fighter
star-telegram.com/sports/nfl/dallas-cowboys/article287797585.html
"Patatas" instead of "papayas": Aldi Nord and Alexander Marcus go on a vegetable mission
horizont.net/marketing/nachrichten/patatas-statt-papayas-so-irre-gehen-aldi-nord-und-alexander-marcus-auf-gemuese-mission-219004
Inside an agency’s AI pitch to CMOs—how its technology creates ad concepts and analyzes brands
adage.com/article/digital-marketing-ad-tech-news/inside-brandtech-groups-ai-pitch-brands/2552926
Paid articlePaid Adding Stefon Diggs is Texans' latest move that signals 'all in' offseason Jerry Jones promised Cowboys fans
cbssports.com/nfl/news/adding-stefon-diggs-is-texans-latest-move-that-signals-all-in-offseason-jerry-jones-promised-cowboys-fans/
Ranking: These are the top 50 owner agencies: The ranking of owner agencies is here. As usual, the Serviceplan Group is at the top of the top 50 with a big lead.
horizont.net/agenturen/nachrichten/ranking-das-sind-die-top-50-inhaberagenturen-219263
Paid articlePaid Dallas Cowboys draft needs: Searching for a defensive tackle that sticks: There are two DTs on the Cowboys roster: One coming off a disappointing rookie season ...
dallasnews.com/sports/cowboys/2024/04/09/dallas-cowboys-draft-needs-searching-for-a-defensive-tackle-that-sticks/
Marketing winners and losers of the week: Nike pursues an otherworldly eclipse strategy and Hasbro’s Monopoly is slated for the big screen—plus ...
adage.com/article/marketing-news-strategy/marketing-trends-april-12-2024/2553091
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Why the Influencer Industry Needs Guardrails: The author argues for an industry in which unethical behavior is punished; professional expectations, pay ...
hbr.org/2024/05/why-the-influencer-industry-needs-guardrails
Frank Behrendt on the Raab comeback: The return of the show gladiator will be a success. Bet that...?
horizont.net/medien/kommentare/comeback-von-stefan-raab-die-rueckkehr-des-show-gladiators-wird-ein-erfolg.-wetten-dass...-219035
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Ogilvy Names Rafael Rizuto Chief Creative Officer for North America: Rizuto was most recently chief creative officer at Dentsu Creative.
adweek.com/agencies/ogilvy-names-rafael-rizuto-chief-creative-officer-for-north-america/
NFL Hall of Famer criticizes Dallas Cowboys for Dak Prescott’s contract situation
star-telegram.com/sports/nfl/dallas-cowboys/article287591495.html
4 lit campaigns for 4/20: From Wingstop to Hill Beverage Company, brands are reaching out to fans on the unofficial cannabis holiday.
adage.com/article/marketing-news-strategy/420-4-brands-celebrating-weed-holiday/2554206
Paid articlePaid Stephen A. Smith Took Perfect Shot at Dallas Cowboys After Texans Reportedly Trade for Stefon Diggs
si.com/nfl/2024/04/03/stefon-diggs-trade-stephen-a-smith-rips-cowboys
5 brands restricting AI in their marketing: Brands in fashion, cosmetics and entertainment have drawn lines in the sand.
adage.com/article/digital-marketing-ad-tech-news/5-brands-restricting-ai-marketing-dove-lego-and-more/2554156
Paid articlePaid Top 15 first-round values of the last 10 NFL Drafts: Mike Evans among stars to outperform their draft position
cbssports.com/nfl/news/top-15-first-round-values-of-the-last-10-nfl-drafts-mike-evans-among-stars-to-outperform-their-draft-position/
World Economic Forum: Publicis manager Christoph Pietsch is a "Young Global Leader"
horizont.net/agenturen/nachrichten/world-economic-forum-publicis-manager-christoph-pietsch-ist-ein-young-global-leader-219011
Paid articlePaid New commercial for GoNature: Top German actors fight against species extinction: The Berlin agency Core BLN has developed a campaign for the NGO GoNature ...
horizont.net/agenturen/nachrichten/neuer-spot-fuer-gonature-deutsche-top-schauspieler-kaempfen-gegen-das-artensterben-219293
Dak Prescott extension: Answering frequently-asked questions about Cowboys QB’s contract
dallasnews.com/sports/cowboys/2024/04/06/dak-prescott-extension-answering-frequently-asked-questions-about-cowboys-qbs-contract/
NFL - Kansas City Chiefs: Are the Super Bowl champions moving? Possible destinations
ran.de/sports/american-football/nfl/galerien/kansas-city-chiefs-umzug-abstimmung-missouri-moegliche-ziele-staat-kansas-dallas-illinois-nebraska-viele-fans-san-antonio-san-diego-358879
Under Steve Sarkisian, Texas Longhorns' NFL draft stock is hot: The Texas Longhorns sent a school-record 11 players to the NFL Scouting Combine and have a chance ...
dallasnews.com/sports/texas-longhorns/2024/04/12/texas-is-back-under-steve-sarkisian-longhorns-nfl-draft-stock-is-hotter-than-ever/
Cowboys QB Dak Prescott cooperates with Dallas police as part of rape investigation
star-telegram.com/sports/nfl/dallas-cowboys/article287811620.html
Top personnel: Katrin Menne returns to Merck: Katrin Menne, who will be at Commerzbank until January 2024, is returning to her former employer ...
horizont.net/marketing/nachrichten/top-personalie-katrin-menne-kehrt-zu-merck-zurueck-219085
Paid articlePaid Derrick Henry says 'Baltimore was always my No. 1 option' despite calling Cowboys a 'perfect situation'
cbssports.com/nfl/news/derrick-henry-says-baltimore-was-always-my-no-1-option-despite-calling-cowboys-a-perfect-situation/
2024 NFL free agency: Cowboys and Ezekiel Elliott have mutual interest in reuniting, per report
cbssports.com/nfl/news/2024-nfl-free-agency-cowboys-and-ezekiel-elliott-have-mutual-interest-in-reuniting-per-report/
Would the Dallas Cowboys trade Micah Parsons to an NFC East rival? Who? Why?: Rumors have surfaced saying the Dallas Cowboys might consider trading star defender ...
star-telegram.com/sports/nfl/dallas-cowboys/article287549370.html
Dove’s Campaign for Real Beauty: How its 20 years changed marketing | Ad Age: The idea for Dove’s Campaign for Real Beauty survived initial backlash to become a ...
adage.com/article/marketing-news-strategy/doves-campaign-real-beauty-how-its-20-years-changed-marketing/2552441
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Robert Griffin III Slams Cowboys for Having 'the Worst Offseason in the NFL': Add Robert Griffin III to the list of analysts piling on the Dallas Cowboys ...
bleacherreport.com/articles/10116148-robert-griffin-iii-slams-cowboys-for-having-the-worst-offseason-in-the-nfl
Cowboys special teams coordinator would 'love' to see Micah Parsons return kickoffs
cbssports.com/nfl/news/cowboys-special-teams-coordinator-would-love-to-see-micah-parsons-return-kickoffs/
Hellmann’s got people named Heinz to change their name to show their love of mayo over ketchup
adage.com/creativity/work/hellmanns-got-people-named-heinz-change-their-name-show-their-love-mayo-over-ketchup/2552776
Dallas Cowboys draft needs: Could WR become a spot to monitor?: Dallas already has an ace in CeeDee Lamb and plenty of youth to develop. It’s also never a bad ...
dallasnews.com/sports/cowboys/2024/04/05/dallas-cowboys-draft-needs-with-needs-elsewhere-could-wr-become-a-spot-to-monitor/
New ad agencies are opening rapidly—inside the trend and how they can survive: Ad industry insiders are opening their own agencies in record numbers.
adage.com/article/agency-news/multiple-new-ad-agencies-are-opening-inside-trend/2553651
Paid articlePaid Gen Z and woke marketing—why selling and purpose are not mutually exclusive: Have we got the definition of woke all wrong?
adage.com/article/opinion/gen-z-and-woke-marketing-why-selling-and-purpose-are-not-mutually-exclusive/2553666
Paid articlePaid
50 years of NürnbergMesse: A city celebrates with us: NürnbergMesse kicks off its 50th anniversary with the "Messe.Stadt.Nürnberg" campaign.
wuv.de/Themen/Marke/50-Jahre-NuernbergMesse-Eine-Stadt-feiert-mit
Paid articlePaid Potential Dallas Cowboys targets for each round of the NFL draft: The Cowboys have seven total picks in the NFL draft, with three in the first 100. However ...
dallasnews.com/sports/cowboys/2024/04/11/potential-dallas-cowboys-targets-for-each-round-of-the-nfl-draft/
Brand strategy, corporate design and Co: Lufthansa awards further mandates to Martin et Karczinski and Loved
horizont.net/marketing/nachrichten/markenstrategie-corporate-design-und-co-lufthansa-vergibt-weitere-mandate-an-martin-et-karczinski-und-loved-219136
Paid articlePaid Cowboys owner Jerry Jones' viral doodles are more than meets the eye: Jones presides over the most valuable sports property in the world. And his scribbling? ...
dallasnews.com/sports/cowboys/2024/04/10/viral-jerry-jones-doodles-more-than-meet-the-eye-in-some-weird-way-hes-picasso/
Brand campaign by Dirk & Philip: Orangina celebrates its uniqueness: "Unmistakable" - this is the motto of the new brand campaign with which Orangina is drawing ...
horizont.net/marketing/nachrichten/markenkampagne-von-dirk--philip-orangina-feiert-seineeinzigartigkeit-219168
Ravens' Derrick Henry believes joining the Cowboys would've been a 'perfect situation'
cbssports.com/nfl/news/ravens-derrick-henry-believes-joining-the-cowboys-wouldve-been-a-perfect-situation/
Coke and Marvel team up on collectible cans and digital characters: “Heroes” partnership deploys augmented reality in what the brands describe as a “new way of ...
adage.com/article/marketing-news-strategy/coke-and-marvels-collectible-cans-and-digital-characters/2551686
24/25 Upfront Shake-Up: Disrupting the Video Landscape and Defying Norm — 212NYC | New York City's Digital Advertising Community
212nyc.org/upcoming-events/2425-upfront-shake-up-disrupting-the-video-landscape-and-defying-norms
An Ezekiel Elliott return? Or draft pick? Cowboys mull their running back choices
star-telegram.com/sports/nfl/dallas-cowboys/article287345055.html
Adrian Peterson omits this Hall of Famer among his top five NFL running backs of all time
cbssports.com/nfl/news/adrian-peterson-omits-this-hall-of-famer-among-his-top-five-nfl-running-backs-of-all-time/
New apartments coming to $1.8 billion Frisco Station development: Work on a new 410-unit apartment complex at the $1.8 billion Frisco Station development will ...
dallasnews.com/business/real-estate/2024/04/11/new-apartments-coming-to-18-billion-frisco-station-development/
TikTok’s tradwife trend—how brands are partnering with the controversial creators
adage.com/article/digital-marketing-ad-tech-news/tiktok-tradwife-trend-what-brands-need-know/2551681
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Bill Belichick eying 3 teams for NFL coaching return next year: Will we see Bill Belichick in the NFL next season?
sbnation.com/nfl/2024/4/17/24133277/bill-belichick-nfl-new-england-patriots-dallas-cowboys
Who's better: Cowboys or Texans? A comparison of teams' rosters.: After a strong offseason, some analysts say the Texans are the best team in Texas ...
houstonchronicle.com/texas-sports-nation/texans/article/texans-cowboys-better-nfl-team-position-comparison-19391349.php
How Dallas Cowboys CB DaRon Bland is continuing to cash in on his record-setting season
star-telegram.com/sports/nfl/dallas-cowboys/article287315205.html
"Urine" April Fool's joke from air up becomes a campaign idea: The Munich-based company air up caused a stir with its April Fool's joke about the new "Pee Pod" ...
wuv.de/Themen/Marke/Urin-Aprilscherz-von-air-up-wird-zur-Kampagnenidee
Paid articlePaidQuick Glance: April Fools' Day 2024: From Baby Language Translation Apps to a Ghostbuster at Tinder
- Every year on April 1st, companies and brands introduce new 'products' for jokes. Sweetgreen, Welch's, and Omaha Steaks showcase ideas like baby language translation apps.
- April 1st, known as April Fools' Day, encourages not trusting anyone and questioning everything. Companies use this day to surprise customers and employees with prank products.
- Despite occasional failed pranks, marketers continue to rely on fake products to grab attention. Examples include a hot dog-flavored drink from 7-Eleven and a translation app for stoner language.
- Other prank products include things like AI-powered dolls, banana sleeping bags, and even cheese spritz sprays. Companies like Krispy Kreme, Omaha Steaks, and Quest Nutrition participate in this fun tradition.
Taylor Rooks and Joy Taylor have a great partnership with Rocket Mortgage ahead of the NFL Draft
sbnation.com/nfl/2024/4/19/24134336/taylor-rooks-joy-taylor-interview-reporters-nfl-draft-2024-dallas-cowboys
Hennessy undergoes significant marketing shift in first campaign from W+K: Hennessy puts the focus on cocktails in first work from its new global agency ...
adage.com/article/marketing-news-strategy/hennessy-undergoes-marketing-shift-first-wk-campaign/2551676
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