Watch the newest commercials from Little Caesars, Breyers, Gametime and more: A mother and daughter gaze skyward in their backyard in the latest from Breyers.
adage.com/article/hot-spots/new-commercials-little-caesars-crazy-puffs-breyers-gametime-app-20-promo-code-mcdonalds-behr-paintg/2549976
Why streaming TV’s future will depend on marketing strategies: Consumers are lost in the world of streaming—brand marketing updates may be the solution for ...
adage.com/article/media/streaming-wars-disney-hulu-paramount-peacock-netflix-marketing/2549506
23 Gen Zers to know in advertising and marketing: From social media leaders to agency founders, these Gen Z leaders are ones to know across brands and agencies.
adage.com/article/digital-marketing-ad-tech-news/23-gen-z-advertising-and-marketing-leaders/2549746
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GE’s MLB Opening Day campaign revisits league’s first night game: General Electric’s legacy of innovation and its future are the focal points of a new campaign ...
adage.com/article/marketing-news-strategy/watch-ges-mlb-opening-day-campaign-2024/2549511
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The top 5 celebrity brand collabs you need to know about right now: Ad Age’s take on the hottest celebrity marketing moves of the past month.
adage.com/article/special-report-creativity-top-5/top-5-best-celebrity-brand-ads-ranked-march-28-2024/2549781
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Remote work isn't the issue—lazy managers are: Why modern leaders should emphasize results over physical presence.
adage.com/article/opinion/remote-work-isnt-issue-lazy-managers-are/2548771
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Thinx challenges AI’s harmful depictions of women in new campaign: AI generators tend to misrepresent women’s health by reinforcing social stigmas ...
adage.com/article/digital-marketing-ad-tech-news/thinx-ad-challenges-ais-harmful-depictions-women/2549791
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GSD&M launches DE&I advisory board to help diverse-owned vendors: Business owners, leaders and supplier diversity advocates will be at the helm of the board.
adage.com/article/agency-news/gsdm-launches-dei-advisory-board-help-diverse-owned-vendors/2549276
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Marketing VR—3 virtual reality trends brands should know about as it gains popularity | Ad Age
adage.com/article/opinion/marketing-vr-3-virtual-reality-trends-brands-should-know-about-it-gains-popularity/2548681
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Lionel Messi partners with White Claw maker on new beverage brand: Mark Anthony Brands to establish new division to pursue non-alcoholic drinks.
adage.com/article/marketing-news-strategy/lionel-messi-partners-white-claw-maker-new-hydration-beverage-brand/2549786
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How Disney+’s Super Bowl ad kicked off its streaming bundle campaign: Marketing for Hulu’s integration into Disney+ was months in the making.
adage.com/article/media/disney-hulu-bundle-campaign-began-super-bowl-commercial/2549271
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Eye-catching travel ad glides into view with people riding e-foil surfboards across a bay
adage.com/creativity/work/eye-catching-travel-ad-glides-view-people-riding-e-foil-surfboards-across-bay/2549281
Coors Light Canada is out with a new campaign from Rethink saluting parents—by amusingly commiserating with them for the classic drudgery that comes with the ... Show more
How new coffee brand Happy is marketing the drink’s emotional benefits: Craig Dubitsky discusses co-founding Happy coffee with Robert Downey Jr ...
adage.com/article/podcast-marketers-brief/how-robert-downey-jr-and-craig-dubitsky-started-coffee-brand-happy/2548411
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If you hate mayonnaise, then you’re going to hate NotMayo as well. That’s the message in the first creative campaign for NotMayo ... Show more
What DTC marketing will look like after retail closures: Experts predict a DTC marketing shift toward experiential.
adage.com/article/marketing-news-strategy/what-dtc-marketing-will-look-after-retail-closures/2548726
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As more brands grapple with how to support health-conscious consumers in a meaningful way, Gen Z is leading the conversation ... Show more
Ikea shows its products destroyed by pets in cute campaign about affordability: Pets notoriously wreck homes. (I have a couch whose arms have been punctured by ...
adage.com/creativity/work/ikea-shows-its-products-destroyed-pets-cute-campaign-about-affordability/2548761
McDonald’s will sell Krispy Kreme doughnuts across the US: Krispy Kreme is giving away doughnuts at its shops tonight to celebrate its distribution deal with ...
adage.com/article/marketing-news-strategy/mcdonalds-sell-krispy-kreme-doughnuts-us-restaurants/2548786
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Quick Glance: McDonald's to Sell Krispy Kreme Doughnuts by End of 2026
- McDonald’s plans to sell Krispy Kreme doughnuts at all 13,500-plus US locations by the end of 2026.
- The rollout begins in the second half of this year, taking about 2.5 years to add Krispy Kreme's treats nationwide.
- Krispy Kreme will significantly improve distribution efficiency, reach grocery and convenience stores, and grow its system profitably.
- The partnership will unlock growth opportunities for McDonald’s, especially in breakfast, and promote efficiency through reduced waste and increased production.
Looks can be deceiving. If you take a step back, you’ll be able to see the truth of these billboards: Even though they are small ... Show more
X suit against online hate-speech watchdog gets tossed by judge: A federal judge sides with the defendant’s argument that X was trying to censor its work.
adage.com/article/digital-marketing-ad-tech-news/x-suit-against-online-hate-speech-watchdog-dismissed-judge/2548731
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Quick Glance: Court dismisses Musk's lawsuit against hate speech watchdog
- A U.S. judge rejected Musk's lawsuit against an organization holding him accountable for hate speech on his X social media platform.
- The judge stated that X Corp sued the Center for Countering Digital Hate to punish criticism and deter advertisers.
- X plans to appeal the ruling, as Musk faces criticism for handling abusive content since acquiring Twitter.
- The ruling supports accountability for social media companies and demonstrates Musk's inability to manipulate the law.
Chase Travel channels travel inspo in a campaign for its new hub: Every traveler is different. You might be the kind who likes to maximize your time and explore ...
adage.com/creativity/work/chase-travel-channels-travel-inspo-campaign-its-new-hub/2548676
From CEO to maternity leave and back—how to return as a stronger leader: 5 strategies new parents can employ without disrupting their team’s success.
adage.com/article/opinion/ceo-maternity-leave-and-back-how-return-stronger-leader/2548241
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Election 2024—political ad spending spins toward Senate and House races: Democrats and Republicans turn their attention—and dollars—away from the locked-up ...
adage.com/article/opinion/election-2024-political-ad-spending-spins-toward-senate-and-house-races/2548646
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Creator and influencer trends brand marketers need to know about right now: This week: Google taps influencers to promote its AI tool, Ford puts Charli D'Amelio ...
adage.com/article/digital-marketing-ad-tech-news/creator-and-influencer-trends-marketing-trends-march-26-2024/2548716
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Achieving stronger relevance—why brands should push beyond personalization: How ads can lead to higher conversion and healthier ROI.
adage.com/article/opinion/achieving-stronger-relevance-why-brands-should-push-beyond-personalization/2548181
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See the finalists for Ad Age’s 2024 Creativity Awards: The winners will be revealed at the A-List & Creativity Awards gala in New York on April 24.
adage.com/article/special-report-agency-list-creativity-awards/all-finalists-2024-creativity-awards/2543436
Why marketers neglect people 50 and older for Gen Z—and how ad leaders are trying to change that
adage.com/article/marketing-news-strategy/why-marketers-favor-gen-z-ignoring-people-over-50/2548196
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6 flavor trends food marketers should know about: Hot sauce is still in and consumers are eager to try other cuisines.
adage.com/article/marketing-news-strategy/6-flavor-trends-food-marketers-should-know-about-march-2024/2548701
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Brands add AI restrictions to agency contracts—behind the growing trend: Advertisers are placing more restrictions on their partners when it comes to AI in their ...
adage.com/article/digital-marketing-ad-tech-news/ai-restrictions-added-ad-agency-contracts/2548696
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Apple, Google, Meta probed by EU in test of new digital law: EU targets firms in first probes under digital dominance rules.
adage.com/article/digital-marketing-ad-tech-news/apple-google-meta-probed-eu-test-new-digital-law/2548436
Elmo is checking in, again, in this Ad Council mental health PSA: ‘Hum’ follows Elmo’s viral social media check-in back in January and teaches tools for checking ...
adage.com/creativity/work/elmo-checking-again-ad-council-mental-health-psa/2548311
Tiffany & Co. touts its legacy and heritage in artistic campaign from director Dan Tobin
adage.com/creativity/work/tiffany-co-touts-its-legacy-and-heritage-artistic-campaign-director-dan-tobin/2548396
Last call for Leading Women and Rising Star entries: The deadline to enter the 2024 awards is March 26.
adage.com/article/special-report-leading-women/leading-women-2024-submissions-deadline-march-26/2548026
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DTC marketing news and trends—tracking the industry ups and downs: The direct-to-consumer news you need to know this week, from retail moves to financial updates ...
adage.com/article/marketing-news-strategy/dtc-marketing-news-and-trends-march-25-2024/2548371
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Manischewitz rebrands to attract latent and new consumers: The Jewish food brand unveils its first rebrand since 2019.
adage.com/article/marketing-news-strategy/manischewitz-rebrands-attract-latent-and-new-consumers/2548381
Top 5 creative ads: British Airways, Hanes, Samsung, Stella Artois, V&A | Ad Age Creativity
adage.com/article/special-report-creativity-top-5/top-5-creative-ads-british-airways-hanes-samsung-stella-artois-va/2548406
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Why agencies are using ‘AI interns’ to humanize generative technology: The experiments are meant to ingratiate AI with clients, employees and consumers.
adage.com/article/digital-marketing-ad-tech-news/ad-agencies-use-ai-interns-humanize-generative-technology/2548186
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Quick Glance: UN adopts groundbreaking global AI resolution
- The resolution underscores the need for guidelines for safe, trustworthy AI systems and excludes military AI.
- It promotes the positive potentials of AI, calls for bridging digital divides and ensuring equitable access to achieve UN Sustainable Development Goals.
- The resolution was a step forward to address the promises and risks of AI, aiming to support developing countries.
- Concerns regarding negative impacts of AI on human rights and data protection are highlighted, emphasizing the need for responsible regulation of the technology.
Samsung’s fake ’90s sitcom with Molly Shannon and Tim Meadows shows off AI upscaling on its new TVs
adage.com/creativity/work/samsungs-fake-90s-sitcom-molly-shannon-and-tim-meadows-shows-ai-upscaling-its-new-tvs/2548141
Miller Lite revives ‘Tastes Great, Less Filling’—why Big Beer is going retro: With the light beer market in upheaval and share up for grabs, nostalgia is hot.
adage.com/article/marketing-news-strategy/miller-lite-revives-tastes-great-less-filling-why-big-beer-going-retro/2548216
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Inside the production of SiriusXM’s ‘A Life in Sound’ short film: Director Kim Gehrig and others discuss casting and choreographing a woman’s lifespan and ...
adage.com/article/creativity-news/behind-scenes-siriusxms-life-sound-commercial/2548286
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Gut spoofs idiotic tech ideas in comic ad for Globant, now its parent company: The campaign dreams up ‘Taste ID,’ a fictitious food-industry technology that ...
adage.com/creativity/work/gut-spoofs-idiotic-tech-ideas-comic-ad-globant-now-its-parent-company/2548231
More from Creative Now, the latest event in Paramount Advertising’s Now Series: Casey DePalma, chief brand communications officer at@unilever ... Show more
Gen Z roundtable on health and wellness—submit your questions for live March 27 event
adage.com/article/marketing-news-strategy/gen-z-health-wellness-roundtable-march-27-2024/2548041
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Creative debate—why disagreements can benefit agencies: 4 ways fighting it out can benefit organizations, their people and the products they make.
adage.com/article/opinion/creative-debate-why-disagreements-can-benefit-agencies/2547261
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Gen Z and brand values—why transparency and ethical practices are more important than marketing
adage.com/article/opinion/gen-z-and-brand-values-why-transparency-and-ethical-practices-are-more-important-marketing/2546771
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V&A Museum is hiding niche outdoor ads across the U.K. to show the breadth of its collection
adage.com/creativity/work/va-museum-hiding-niche-outdoor-ads-across-uk-show-breadth-its-collection/2548351
Agency news you need to know this week: McCann shuts down San Francisco-based office, Arnold Worldwide launches first campaign for PNC Bank and Impossible Foods ...
adage.com/article/agency-brief/agency-news-you-need-know-march-2022-2024/2548266
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Under Armour AI debate—director addresses criticisms and AI’s role in advertising
adage.com/article/creativity/under-armour-ai-ad-wes-walker-company-tool-address-backlash/2548221
Inside Reddit’s strategy to recruit advertisers following its IPO: Chief Operating Officer Jen Wong discusses the newly public platform’s plans for brands ...
adage.com/article/digital-marketing-ad-tech-news/reddit-ipo-coo-jen-wong-recruiting-advertisers-platform/2548261
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Watch the newest commercials from La Roche-Posay, Every Man Jack, PopCorners and more
adage.com/article/hot-spots/new-commercials-popcorners-don-cheadle-la-roche-posay-frances-tiafoe-madison-keys-every-man-jack/2548336
What creator exclusivity means for brands and Comscore secures MRC accreditation: Datacenter Weekly
adage.com/article/datacenter/what-creator-exclusivity-means-brands-datacenter-weekly/2548341
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Created by Quality Meats, “Best in the House” taps “Saturday Night Live” alums Molly Shannon and Tim Meadows to play Nikki and Rafael, twin siblings—yes ... Show more
3 ways to fix the ad industry—before it’s too late: Why it’s time to rethink billing, IP and talent.
adage.com/article/fletcher-marketing/3-ways-fix-ad-industry-its-too-late/2547271
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"By 2034, marketing’s connection to growth and new business will evolve, bringing brand reputation closer to business outcomes. As a result ... Show more
Hyperniche, site-specific outdoor ads are always a delight.
A Google campaign in New York City a decade ago was a great example ... Show more
Media agencies go after smaller and mid-budget accounts: Ferguson names OMG’s TCA media agency of record.
adage.com/article/agency-news/media-agencies-seek-smaller-and-mid-budget-accounts/2548301
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Get excited! The 2024 A-List winners have been revealed. |~0~|
This list celebrates shops thriving creatively, financially ... Show more
Marketing winners and losers of the week: Vuori reaps the benefits of its NIL endorsers and Comscore gets a boost—plus, why it was a bad week for BMW and ...
adage.com/article/marketing-news-strategy/marketing-trends-march-22-2024/2548251
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Marketers fear uncovering major ad issues—and more from the ANA Media Conference: “Fear of finding out” emerges as talk about agency transparency resurfaces; ...
adage.com/article/media/marketers-have-fofo-plus-more-takeaways-ana-media-conference-2024/2548281
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US sues Apple in antitrust case over iPhone: Federal complaint alleges company has thwarted innovation.
adage.com/article/digital-marketing-ad-tech-news/us-sues-apple-antitrust-case-over-iphone/2548276
Solo Stove hires PMG as media agency after Snoop Dogg campaign scrutiny: The media agency hiring comes after questions about the effectiveness of Solo Stove’s ...
adage.com/article/agency-news/solo-stove-hires-pmg-media-agency/2548051
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Inside McDonald’s subculture marketing: Behind McDonald’s approach to picking bubbling trends, from anime to streetwear, and bringing them to the masses.
adage.com/article/marketing-news-strategy/inside-mcdonalds-subculture-marketing/2547501
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Watch the newest commercials from Denny’s, Geico, Capital One and more: Denny’s calls itself “a place with a booth ready for you.”
adage.com/article/hot-spots/watch-newest-commercials-dennys-geico-capital-one-and-more/2548191
Gut spoofs idiotic tech ideas in comic ad for Globant, now its parent company: The campaign dreams up ‘Taste ID,’ a fictitious food-industry technology that ...
adage.com/creativity/work/gut-spoofs-idiotic-tech-ideas-comic-ad-globant-now-its-parent-company/2548231
Miller Lite revives ‘Tastes Great, Less Filling’—why Big Beer is going retro: With the light beer market in upheaval and share up for grabs, nostalgia is hot.
adage.com/article/marketing-news-strategy/miller-lite-revives-tastes-great-less-filling-why-big-beer-going-retro/2548216
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Creative debate—why disagreements can benefit agencies: 4 ways fighting it out can benefit organizations, their people and the products they make.
adage.com/article/opinion/creative-debate-why-disagreements-can-benefit-agencies/2547261
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JBL made a short film set within its branded world on Roblox: As most millennial parents and Gen Z older siblings know, Roblox worlds are a fun but strange place ...
adage.com/creativity/work/jbl-made-short-film-set-within-its-branded-world-roblox/2547921
AI imagines future moments for people with breast cancer in U.K. campaign: ‘Gallery of Hope’ is the latest collaboration between BMB and the research ...
adage.com/creativity/work/ai-imagines-future-moments-people-breast-cancer-uk-campaign/2548021
Stella Artois, which rolled out a global TV spot last week starring David Beckham, has also been running a fun digital and out-of-home campaign featuring the ... Show more
Disney selling CTV ads on Google and The Trade Desk in strategy shift: Mouse House takes strategic turn to work with demand-side platforms in programmatic ...
adage.com/article/digital-marketing-ad-tech-news/disney-selling-ctv-ads-google-and-trade-desk-strategy-shift/2548016
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5 marketing job and hiring trends to know right now: CMO title is under new pressure as Starbucks shows—plus, more brands turn to freelancers and CPGs promote ...
adage.com/article/marketing-news-strategy/5-marketing-job-trends-march-2024-including-starbucks-eliminating-cmo-role/2547976
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