Creator Jayde Powell Has the Tea on Finding a Safe Space in Social Media: The host of #CreatorTeaTalk on LinkedIn shares lessons learned while working in the ...
adweek.com/creativity/creator-jayde-powell-safe-space-social-media/
Netflix Surprisingly Reveals Upfront Plans: Looks at Squid Game Season 2, Ad Offerings
adweek.com/convergent-tv/netflix-upfront-plans-squid-game-ad-tier-offerings/
Quick Glance: Netflix to Cease Reporting Subscriber Numbers from 2025
- Netflix will no longer report subscriber numbers starting from the first quarter of 2025. The announcement came with the first quarter 2024 results where Netflix exceeded expectations.
- Despite the success in the first quarter, Netflix shares dropped over 4.5% after-hours upon revealing the decision to stop reporting quarterly subscriber totals.
- The choice to discontinue reporting quarterly membership numbers or average revenue per member is based on Netflix's belief that engagement time is the best indicator of customer satisfaction.
- Netflix plans to announce major subscriber milestones but will halt reporting quarterly subscriber numbers and shift investor focus towards time-spent-viewing metrics.
Draymond Green Addresses His ‘Questionable’ Choices in AT&T Ad: The Golden State Warriors player talks being loved and hated, and choosing the right brand deals.
adweek.com/brand-marketing/draymond-green-att-ad/
ABC News and Ginger Zee Celebrate The Power of Us This Earth Week (Exclusive): "What it really comes down to is the choices that humans make ...
adweek.com/tvnewser/abc-news-ginger-zee-the-power-of-us-earth-week/
Why Caitlin Clark Will Be Worth It for Nike: The WNBA draftee's rumored eight-figure shoe deal belies the value she's shown brand and NIL partners like State ...
adweek.com/brand-marketing/caitlin-clark-shoe-deal-nike/
Here’s My Beef With Ad Agencies: A CMO’s take on why the current ad agency model is broken.
adweek.com/agencies/cmo-ad-agency-model-broken/
Paid articlePaid
Ogilvy Names Rafael Rizuto Chief Creative Officer for North America: Rizuto was most recently chief creative officer at Dentsu Creative.
adweek.com/agencies/ogilvy-names-rafael-rizuto-chief-creative-officer-for-north-america/
Heineken’s Key to Customer Data Insights? Gen AI Chatbot: The alcohol brand's conversational tool, built by Stravito, cuts costs and time.
adweek.com/media/heineken-customer-data-insights-gen-ai-chatbot/
TechMagic Podcast: The Promise and Caveats of AirChat: The new social audio app uses voice transcription to turn your voice into a text note.
adweek.com/creativity/techmagic-podcast-the-promise-and-caveats-of-airchat/
Squeezing Innovation: CEO Monica McGurk’s Fresh Take at Tropicana: Monica McGurk on sustaining innovation in a legacy brand, balancing career and passion ...
adweek.com/brand-marketing/squeezing-innovation-ceo-monica-mcgurks-fresh-take-at-tropicana/
The Garage Podcast: The Future of Media Through Optimization and Personalization
adweek.com/media/the-garage-podcast-media-optimization-personalization/
Coachella Went After a Nonprofit Behind an STD Awareness—and Missed a Big Marketing Opportunity
adweek.com/brand-marketing/coachella-went-after-a-nonprofit-behind-an-std-awareness-and-missed-a-big-marketing-opportunity/
How Brands and Cannabis Companies Are Maximizing Their Joint Efforts for 420 Marketing
adweek.com/brand-marketing/how-brands-and-cannabis-companies-are-maximizing-their-joint-efforts-for-420-marketing/
Paid articlePaid Keep Snacking on Cheetos, But Use Your ‘Other Hand’ for Important Tasks: The results won't be pretty, but they could be hilarious, brand campaign warns.
adweek.com/creativity/keep-snacking-on-cheetos-but-try-using-your-other-hand-for-important-tasks/
These Rising Creatives Won U.S. Cannes Young Lions Competition: The NCM-facilitated contest continues to grow in the U.S.
adweek.com/agencies/these-rising-creatives-won-the-us-cannes-young-lions-competition/
Heineken and Bodega Drop a Boring Phone to Help Gen Z Switch Off and Party: The device, created by Heineken and Bodega, debuted at Milan Design Week.
adweek.com/creativity/heineken-bodega-boring-phone-gen-z/
Finally, the Ad Industry Can Deliver on Purpose-Driven Media Investment: The solution may lie in one of the biggest trends in programmatic.
adweek.com/media/advertising-curation-purpose-driven-media-investment/
Crispin Bolsters North America Creative Leadership With New CCO and CEO: Steve Denekas joins as chief creative officer and Maggie Malek is elevated to CEO.
adweek.com/agencyspy/crispin-bolsters-north-america-creative-leadership-with-new-cco-and-ceo/
Learn how to expertly push boundaries and live outside the box at #Brandweek . 🚀 As ADWEEK’s premier marketing event, this is a powerful opportunity for you to ... Show more event.adweek.com/brandweek_2024/4262967
How CTV Marketers Are Using Gen AI to Improve Contextual Advertising: The technology enables marketers to match ads to content more precisely.
adweek.com/convergent-tv/ctv-gen-ai-contextual-advertising/
Hershey’s AI-Powered Ad Campaign Sold More Candy and Gave It Leverage With Retailers
adweek.com/programmatic/hersheys-ai-ad-campaign-retail-media/
Red Antler Purchases Majority of Austin Agency Fat Earth: The move establishes Red Antler Group.
adweek.com/agencyspy/red-antler-purchases-majority-of-austin-agency-fat-earth/
12 Hot AI Startups That Brands Are Working With: To make sense of this vibrant market, ADWEEK spoke to analysts, experts and startups to find 12 emerging ...
adweek.com/media/12-hot-ai-startups-that-brands-are-working-with/
Paid articlePaid In Bridgerton and Flonase Collaboration, Both Love and Allergies Are in Bloom: Shonaland proposed the collaboration ahead of Bridgerton's Season 3 premiere.
adweek.com/creativity/bridgerton-flonase-collaboration-shondaland/
The Key to Optimizing AI to Drive Real Retail Media Outcomes: As the retail media landscape becomes more crowded, advertisers are demanding better solutions.
adweek.com/sponsored/the-key-to-optimizing-ai-to-drive-real-retail-media-outcomes/
Applebee’s Fulfills Its Football Destiny as Newest NFL Sponsor: The league sees potential in a casual dining chain that already loves the game and plays well ...
adweek.com/brand-marketing/applebees-nfl-sponsor/
Measurement Is Key to Make Streaming TV Ad Revenue Grow Even Faster: Inconsistencies across streamers is causing consumers to flee and makes it challenging for ...
adweek.com/convergent-tv/measurement-tv-ad-revenue/
Join ADWEEK House at Cannes for Now and Next 🌊 June 16 - 19. Define your brand's now and unlock everything you'll need — creativity ... Show more event.adweek.com/cannes-2024/5073718
Digital Ad Revenue Hits New Record in 2023, With CTV Expecting FAST 2024 Growth: IAB digital ad report shows revenue hit $225 billion, and CTV expecting growth.
adweek.com/convergent-tv/digital-advertising-new-record-2023-ctv-growth/
CMO Tenure at Largest U.S. Advertisers Gets Even Shorter: Less time in the job isn't always due to poor performance, and more insights from Spencer Stuart.
adweek.com/brand-marketing/cmo-tenure-largest-us-advertisers/
Brands Like Sweetgreen Are Wrestling With Google Search’s Growing Complexity: Search advertising has become much more difficult.
adweek.com/media/sweetgreen-admedia-google-search-advertising/
Red Lobster Uses AI to Write 30 Songs About Cheddar Bay Biscuits: The Cheddar Bay Biscuit tributes span genres from ‘90s hip-hop to jazz.
adweek.com/creativity/red-lobster-ai-songs-cheddar-bay-biscuits/
The Questionable Hiring Practice Catching Marketers Unaware: Avoid falling victim to creativity theft.
adweek.com/creativity/creativity-theft-job-interviews/
How Coke Zero Hustled to Keep Up With Fans in March Madness: Coca-Cola North America CMO Shakir Moin kept his brand in the game by hustling to update Final Four ...
adweek.com/brand-marketing/coca-cola-march-madness-final-four-ads/
A Programmatic Strategy for the Cookieless Present: Despite years of warning, a surprising number of companies are still unprepared for 2024’s cookieless reality ...
adweek.com/resource-library/a-programmatic-strategy-for-the-cookieless-present/
After its viral Super Bowl campaign featuring actor Michael Cera, skin care brand CeraVe is again blurring the lines between advertising and entertainment with ... Show more www.adweek.com/creativity/ceraves-super-bowl-follow-up-is-a-romcom-trailer-with-a-bizarre-twist/
When AT&T teed up a brand campaign targeting mom-and-pop shops with a reunion of The Office cast, The Masters provided the perfect grounds for an opening drive ... Show more www.adweek.com/brand-marketing/office-cast-small-business-att/
Lack of Revenue Benefits and Access to Data Thwart Media’s Green Progress: Challenges include a lack of data and slow industry adoption.
adweek.com/programmatic/lack-of-revenue-benefits-and-access-to-data-slow-medias-green-progress/
Ice Cube Won’t Let Brands Set Table for Caitlin Clark With Paper Plates: Ice Cube and his Big3 league's $5 million offer to Caitlin Clark shows the growing value ...
adweek.com/convergent-tv/ice-cube-brands-caitlin-clark-big3/
The Office Cast Become the Masters of Small Business for AT&T: Rainn Wilson and his former co-stars give entrepreneurs a funny look at AT&T Business using golf ...
adweek.com/brand-marketing/office-cast-small-business-att/
Canal+ Ad Gives an Inspirational Action Movie a Shocking Ending: The French broadcaster uses an overly long speech to promote a short film festival.
adweek.com/creativity/canal-plus-ad-action-movie/
Another incredible Social Media Week is in the books 👏 Huge thank you to our #SMW partners! Dash Hudson, Viral Nation, Aki Technologies, DEPT, MNTN, Pearpop ... Show more event.adweek.com/social-media-week-2024/4441385
CeraVe’s Super Bowl Follow-Up Is a Romcom Trailer With a Bizarre Twist: CeraVe followed up its successful Super Bowl campaign by heading to the cinema with an ...
adweek.com/creativity/ceraves-super-bowl-follow-up-is-a-romcom-trailer-with-a-bizarre-twist/
Quaker’s Photo Series Captures 100 Emotional Moments at the Breakfast Table: Quaker enlisted photographer Misan Harriman to capture real, emotional moments at ...
adweek.com/creativity/quakers-photo-series-captures-100-emotional-moments-at-the-breakfast-table/
Reddit’s CMO Busts Platform Myths: Two people ask for recommendations in their Reddit communities every second, taking actions based on those recommendations.
adweek.com/social-marketing/reddits-cmo-busts-platform-myths/
O.J. Simpson Epitomized the Risks of a Brand Betting Everything on a Celebrity: Self-destructing celeb spokespeople aren't new, but Simpson was a harbinger.
adweek.com/brand-marketing/o-j-simpson-death-risks-of-a-brand-betting-on-a-celebrity/
Quick Glance: O.J. Simpson's Failed Attempt at Rebranding
- O.J. Simpson tried unsuccessfully to improve his image through social media.
- Despite attempts at normalization through videos, he could not alter his negative image.
- Expert Bernt Ullmann explains Simpson's lack of remorse, crucial for a successful comeback.
- Simpson's controversial videos further polarized and isolated him from the public.
Amazon Snags Former NBCU Exec Krishan Bhatia as VP of Global Video Advertising: Amazon Snags Former NBCU Exec Krishan Bhatia as vp of global video advertising.
adweek.com/convergent-tv/amazon-snags-former-nbcu-exec-krishan-bhatia-as-vp-of-global-video-advertising/
Megan Thee Stallion’s Advice to Next Gen of Creators: ‘Don’t Be a Walking Commercial’
adweek.com/brand-marketing/megan-thee-stallions-advice-to-next-gen-of-creators-dont-be-a-walking-commercial/
Quick Glance: Megan Thee Stallion: A Fresh Start
- Megan Thee Stallion is working on her third album and showcasing her strongest era.
- Following a period of transformation, she emphasizes her revamped approach to health and well-being.
- Through therapy and physical activities, she has recovered from challenging times, focusing on fitness and balanced nutrition.
- Her music blends sensitivity and energy, reflecting her strength and authenticity.
Simone Biles Returns to the Mat in Powerade’s Stirring Olympics Ad: Powerade’s ad follows Olympic gymnast Simone Biles as she returns to the mat and reflects on ...
adweek.com/creativity/simone-biles-returns-to-the-mat-in-powerades-stirring-olympics-ad/
Colle McVoy Named AOR for Wellness Pet Company: The pet nutrition brand looks to the agency for a creative platform and strategy.
adweek.com/agencyspy/colle-mcvoy-named-aor-for-wellness-pet-company/
Lil Yachty’s Instagram Stunt Proves the Power of Inclusive Campaigns: Rooting work in the community is crucial to success, Instagram and Wieden+Kennedy leaders ...
adweek.com/creativity/lil-yachty-instagram-stunt-inclusive-marketing/
BBDO’s David Lubars to Retire After 4 Decades of Creative Leadership: The longtime BBDO chief creative is set to retire after four decades in the industry.
adweek.com/agencies/bbdo-dave-lubars-retire-creative-leadership/
Puma Wants to Sprint in Olympics Brand Race Against Nike and Adidas: Brand boss Richard Teyssier says speed is Puma’s vantage point as it launches first global ...
adweek.com/brand-marketing/puma-wants-to-sprint-in-olympics-brand-race-against-nike-and-adidas/
LinkedIn Makes Its Case for a Permanent Spot in Social Strategy: At Social Media Week, LinkedIn's Melanie English and creator DeAndre Brown made the case for ...
adweek.com/media/linkedin-makes-its-case-for-a-permanent-spot-in-social-strategy/
How LTK Powers Seamless (and Lucrative) Deals for Creators and Brands: The platform's Kristi O'Brien joined creator Lucie Fink onstage at ADWEEK's Social Media ...
adweek.com/commerce/ltk-kristi-obrien-lucie-fink-creators-brands/
Paramount Hires a Bank to Explore the Sale of VidCon: The move comes amid the company's broader merger and sales efforts.
adweek.com/convergent-tv/paramount-vidcon-sale/
Cannabis Brand Breaks Ground With Sponsorship of Boston Concert Halls: The alliance kicks off within one week and spans the 2024 calendar year ...
adweek.com/brand-marketing/cannabis-brand-breaks-ground-with-sponsorship-of-boston-concert-halls/
ANA and 4A’s Explain How Brands and Agencies Can Switch Compensation Models: Agencies reported that fixed pricing was the most popular model of compensation ...
adweek.com/agencies/ana-and-4as-explain-how-brands-and-agencies-can-switch-compensation-models/
BravoCon Officially Out for 2024, Returning in 2025: Instead, NBCU will roll out Watch Party by Bravo events.
adweek.com/convergent-tv/bravocon-out-for-2024/
Vicks and Crest Have Memorable Logos, While Duane Reade and Proactiv Struggle With Recall
adweek.com/brand-marketing/memorable-logo-good-design-vicks-crest-duane-reade-proactiv/
Creators and Strategists Say These Are the Social Trends to Watch: Experts at Social Media Week discuss Instagram's ceiling and testing content on X
adweek.com/social-marketing/social-media-week-trends/
McDonald’s Made Scented Billboards That Smell Like Its French Fries: McDonald’s deployed a series of billboards diffusing the scent of its bestselling french ...
adweek.com/creativity/mcdonalds-made-scented-billboards-that-smell-like-its-french-fries/
How Do These Awful People Sleep at Night? On Mattress Firm Beds: Three ads from Mattress Firm, launching today, center on the rhetorical question ...
adweek.com/creativity/how-do-these-awful-people-sleep-at-night-on-mattress-firm-beds/
Publishers Caught in the Crosshairs of Vendor MFA Tools: Integral Ad Science and DoubleVerify have new tech tools to help brands block MFA (made-for-advertising ...
adweek.com/programmatic/publishers-caught-in-the-crosshairs-of-vendor-mfa-tools/
#SMW continues today with content creators and social media pros sharing their best practices for creating engaging content that drives growth ... Show more event.adweek.com/social-media-week-2024/4441385
What We Lose When Influencers Only Post Paid Content: The value of doing things just because they're fun.
adweek.com/social-marketing/influencers-paid-content-authentic-brand-partnerships/
These Brands Are Writing the Playbook for Women’s Sports Sponsorship: Ally and Visa pulled for equal marketing pay, while Aflac shifted its spending.
adweek.com/brand-marketing/ally-visa-aflac-womens-sports-sponsorship/
NBCU ‘On Track’ to Set Olympic Ad Sales Record With $1.2 Billion in Commitments: The company expects to post the highest advertising revenue in Olympic history.
adweek.com/convergent-tv/nbcu-on-track-olympic-ad-sales-record/
Hinge’s Mascot Goes to Heaven to Celebrate Dating Success Stories: The campaign from Wieden+Kennedy Portland continues to target younger generations tired of ...
adweek.com/creativity/hinge-mascot-heaven-dating-success/
Going Beyond the Aisles: The Evolution of Marketing at Instacart With CMO Laura Jones
adweek.com/brand-marketing/going-beyond-the-aisles-the-evolution-of-marketing-at-instacart-with-cmo-laura-jones/
BlackRock Vet Alex Craddock Appointed as Citigroup’s First Chief Marketing and Content Officer
adweek.com/brand-marketing/blackrock-vet-alex-craddock-appointed-as-citigroups-first-chief-marketing-and-content-officer/
Bayer Appoints New Consumer Health CMO for North America: CPG veteran Samantha Avivi succeeds longtime marketer Jeff Jarrett.
adweek.com/brand-marketing/bayer-appoints-new-consumer-health-cmo-for-north-america/
Bacardi Inks Its Biggest Celeb Deal With Camila Cabello as the Global Face of the Brand
adweek.com/creativity/bacardi-inks-its-biggest-celeb-deal-with-camila-cabello-as-the-global-face-of-the-brand/
Inside the Pitch Deck That Web3 Beauty Startup Kiki World Used to Raise $7 Million
adweek.com/commerce/pitch-deck-web3-beauty-kiki-world-andreessen-horowitz-estee-lauder/
Elvie Lights Up Times Square to Smash Postpartum Taboos: Femtech brand Elvie puts maternal health under the microscope with its first Times Square billboard.
adweek.com/creativity/elvie-lights-up-times-square-to-smash-postpartum-taboos/
The creator economy — valued at $250 billion by Goldman Sachs — is getting its own event at this year's Cannes Lions. www.adweek.com/social-marketing/lions-creators-fringe-festival-2024/
The One Club Announces 2024 Creative Hall of Fame Inductees: Names include Rick Boyko, Steve Sandstrom and Donna Weinheim.
adweek.com/agencyspy/the-one-club-announces-2024-creative-hall-of-fame-inductees/
Field & Stream Is Expanding Its Brand Across Hotels, Festivals and Merch: The 153-year-old publisher recently unveiled a hotel concept and music festival ...
adweek.com/media/field-and-stream-branded-universe/
Velveeta Isn’t a Cheese Brand, It’s a Lifestyle Brand With Celebrity Clout: The Kraft brand is on an unconventional journey with Johannes Leonardo to woo young ...
adweek.com/creativity/velveeta-lifestyle-brand-julia-fox/
#SMW has arrived! The biggest names in social media will gather today to discuss the latest trends, the most helpful technology and the biggest brand-boosting ... Show more event.adweek.com/social-media-week-2024/4441385
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