Apple: AI model is here - and it should make everything different: The data now made available is an important milestone in bringing generative AI to Apple ...
wuv.de/Themen/KI-Tech/Apple-Das-erste-KI-Modell-ist-da-und-es-soll-alles-anders-machen
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Quick Glance: Microsoft's Leadership in AI Threatens Amazon Cloud Dominance
- Microsoft is poised to potentially surpass Amazon in the cloud computing market with innovative AI features.
- Upcoming quarterly reports from Microsoft will illuminate the impacts of AI investments.
- Microsoft's Azure cloud service could experience significant growth fueled by generative AI.
- Google and Amazon are also focusing on integrating AI into their cloud services.
Telekom replaces marketing leadership: Christian Loefert takes part in the European Football Championship, after which the marketing manager leaves his previous ...
wuv.de/Themen/Marke/Telekom-tauscht-Marketingspitze-aus
Paid articlePaid How Upway wants to shape the e-bike market: The French startup Upway, which sells used e-bikes, has received a lot of money in a financing round ...
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Paid articlePaid Sound and logo revised: This is what the new DSDS | sounds like Special | Boost Your Media Knowledge
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Plakadiva 2024: The ten best OOH campaigns: The Outdoor Advertising Association (FAW) honored ten very different works that could be seen as campaigns in public ...
wuv.de/Themen/Agentur/Plakadiva-2024-Die-zehn-besten-OOH-Kampagnen
Paid articlePaid Pixelpark disappears, Digitas remains: One of the veterans of the digital agency landscape is leaving: the Pixelpark brand is now history. In Germany, too ...
wuv.de/Themen/Agentur/Pixelpark-verschwindet-Digitas-bleibt-bestehen
Paid articlePaid Brand Spines: How brands become more resilient against shitstorms: The agencies Superspring, Storypark and Prevency are launching a crisis communication offering ...
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Paid articlePaid Pinterest and retail: Direct links ensure strong growth: In view of the imminent end of cookies, Pinterest is increasingly positioning itself as an alternative ...
wuv.de/Themen/Media/Pinterest-und-der-Handel-Direct-Links-sorgen-fuer-starke-Zuwaechse
Paid articlePaid Why Roblox is now becoming important for German brands: The online gaming platform Roblox is growing rapidly. New tools for the German market now make them even ...
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Paid articlePaid 17 seasons, 183 shows: That’s the secret of “Let’s Dance” | Special | Boost Your Media Knowledge
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Tesla shrinks its marketing team: The worldwide wave of layoffs announced by Elon Musk does not stop at marketing. Musk is also expected to become more involved ...
wuv.de/Themen/Marke/Tesla-schrumpft-Marketingteam-zusammen
Paid articlePaidQuick Glance: Tesla: Prices Reduced in Germany - Musk's Strategies
- Tesla lowers prices in Germany to increase inventory and sales.
- Elon Musk addresses price complaints and emphasizes the need for flexible pricing.
- Buyers of Tesla vehicles during expensive phases may face depreciation.
- Tesla implements additional measures to boost sales, such as price cuts in the USA and adjustments in the Supercharger network.
Mediaplus Group takes over the Laya Group: Mediaplus Group has acquired Laya Group to better position itself in the data-centric world.
wuv.de/Themen/Media/Mediaplus-Group-verstaerkt-Datenkompetenz-mit-Uebernahme-der-Laya-Group
Paid articlePaid Kathrin Jesse becomes the new Group CEO of the Saint Elmo’s Group: As of July 1, 2024, Kathrin Jesse will be the new CEO of Saint Elmo’s Group ...
wuv.de/Themen/Agentur/Kathrin-Jesse-wird-neue-Group-CEO-der-Saint-Elmo-s-Group
Paid articlePaid Thomas Müller makes Drinking Meals: Another food commitment for Thomas Müller: In May, together with ESN, manufacturer of sports nutrition ...
wuv.de/Themen/Marke/Thomas-Mueller-macht-in-Trinkmahlzeiten
Paid articlePaid Meta's AI offensive: What Meta AI and Llama 3 will achieve: The technical and strategic overview of the impact of Llama 3 and Meta AI on trading and marketing.
wuv.de/Themen/KI-Tech/Metas-KI-Offensive-Was-Meta-AI-und-Llama-3-bewirken-werden
Paid articlePaid How innovative are AI campaigns?: The Brussels Opera House puts the fate of its campaign in the hands of an AI artist, drawing a link to Wagner's Ring of the ...
wuv.de/Themen/KI-Tech/Wie-innovativ-sind-KI-Kampagnen-noch
Paid articlePaid Tiktok becomes Olympic: Cooperation with Team Germany: Tiktok is continuing to expand its commitment to sports and is entering into a partnership with the German ...
wuv.de/Themen/Media/Tiktok-wird-olympisch-Kooperation-mit-Team-Deutschland
Paid articlePaid Why brands don't use video advertising profitably | Special | Boost Your Media Knowledge
wuv.de/Exklusiv/Specials/Boost-Your-Media-Knowledge/Warum-Marken-Bewegtbildwerbung-nicht-gewinnbringend-nutzen
The team behind Frosta's marketing success: Frosta, Wynken and Jom: The trio has been working together for four years. At the heart of communication is a ...
wuv.de/Themen/Agentur/Das-Team-hinter-Frostas-Marketingerfolg
Paid articlePaid Spendings: What Pampers, Temu and Telekom have in common: Spendings: What Pampers, Temu and Telekom have in common
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Paid articlePaid Super RTL apparently takes over Nickelodeon | Special | Boost Your Media Knowledge
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Meta: This is how the new mixed reality offensive works: Under the motto “A new era for mixed reality,” the US company has announced that it is opening its ...
wuv.de/Themen/KI-Tech/Meta-So-laeuft-die-neue-Mixed-Reality-Offensive
Paid articlePaid Fritz-Kola: No political slogans, lots of character: Fritz-Kola uses just a few words in his current campaign, the first after the design relaunch ...
wuv.de/Themen/Marke/Fritz-Kola-Keine-Politparolen-viel-Karakter
Paid articlePaid Why Flaconi needs a sitcom: Flaconi hijacks the social media series “Späti”. The story of the six episodes is tailored to Flaconi and is intended to increase ...
wuv.de/Themen/Marke/Warum-Flaconi-eine-Sitcom-braucht
Paid articlePaid Domino's Pizza attacks with Jung von Matt: Pizza delivery services are a dime a dozen. But how do you stand out as a national brand? This difficult task now lies ...
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Paid articlePaid TV consumption: Video content is preferred on the television | Special | Boost Your Media Knowledge
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Lamborghini changes logo and corporate design: After more than 20 years, it was time: Italian luxury car maker Lamborghini is revamping its characteristic bull ...
wuv.de/Themen/Marke/Lamborghini-aendert-Logo-und-Corporate-Design
Paid articlePaid What Adidas is missing for top performance on Tiktok: Adidas shines on TikTok with impressive like numbers and has made it into the Tiktok charts for the first ...
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Paid articlePaid Allstars season: Bushido in the jungle camp? | Special | Boost Your Media Knowledge
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Christoph Waltz puts his energy into Eon: With the current campaign “It’s on us”, which was created in collaboration with the BBDO Group Germany ...
wuv.de/Themen/Marke/Christoph-Waltz-steckt-seine-Energie-in-Eon
Paid articlePaid Ratings, advertising partners, new format: that's how successful the Joko & Klaas Day was | Special | Boost Your Media Knowledge
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RTL Germany: Matthias Dang hands over to Carsten Schwecke | Special | Boost Your Media Knowledge
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Microsoft's New Video AI: Too Good to Release: Microsoft's AI model VASA-1 creates deceptively real videos from a single photo. Because of the dangers ...
wuv.de/Themen/KI-Tech/Microsofts-neue-Video-KI-Zu-gut-um-veroeffentlicht-zu-werden
Paid articlePaid Daniel Schäfer and Szymon Rose leave Jung von Matt: After just two years, the group's two creative directors are moving on again.
wuv.de/Themen/Agentur/Daniel-Schaefer-und-Szymon-Rose-verlassen-Jung-von-Matt
Paid articlePaid New job at John Deere: tractor influencer for Tiktok: The “Chief Tractor Officer” (CTO) is supposed to make the brand better known on Tiktok & Co ...
wuv.de/Themen/KI-Tech/Neuer-Job-bei-John-Deere-Traktor-Influencer-fuer-Tiktok
Paid articlePaid Why regionality is so important for Rewe: Fresh from the farmer into the shopping cart - That's how customers like it best. And that’s what you get from Rewe too ...
wuv.de/Themen/Marke/Warum-Regionalitaet-fuer-Rewe-so-bedeutsam-ist
Paid articlePaid Edeka: Just dared, the GenZ has already been won: Cheese counters are only for connoisseurs? Not at all, says Edeka and wants to take away the fear of the deli ...
wuv.de/Themen/Marke/Edeka-Frisch-gewagt-schon-ist-die-GenZ-gewonnen
Paid articlePaid New social market economy: Thjnk builds bureaucracy museum: Too many rules, too little enthusiasm. In the Bureaucracy Museum in Berlin, the New Social Market ...
wuv.de/Themen/Agentur/Thjnk-baut-Buerokratie-Museum-zu-Recht
Paid articlePaid Winning a pitch with AI? Works!: With generative AI, Timm Rotter and his team have won the biggest pitch of the past twelve months. He reveals how here.
wuv.de/Themen/KI-Tech/Mit-KI-einen-Pitch-gewinnen-Funktioniert
Paid articlePaid What we learn from the “climate neutral” Katjes case before the BGH: What we learn from the “climate neutral” Katjes case before the Federal Court of Justice and ...
wuv.de/Themen/Marke/Der-Fall-Katjes-warum-klimaneutral-keine-gute-Idee-ist
Paid articlePaid Joko & Klaas as program directors: New show format for primetime? | Special | Boost Your Media Knowledge
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Tim Bendzko: This is what his EM song for Telekom sounds like: Telekom is doing a lot to strengthen Magenta TV for the European Football Championship ...
wuv.de/Themen/Marke/Tim-Bendzko-So-klingt-sein-EM-Song-fuer-die-Telekom
Paid articlePaid Brinkertlück vs. W+K: Who has the cooler Olympic campaign?: Team Germany presented their jerseys and campaign this week. Likewise the USA.
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Paid articlePaid Ralf Heuel: "Omnicom has made us self-confident as an agency": For the last time, Grabarz & Partner reports BIG 50 in the sales ranking and is growing by 30 ...
wuv.de/Themen/Agentur/Ralf-Heuel-Omnicom-hat-uns-als-Kreativagentur-selbstbewusst-gemacht
Paid articlePaid Appeal to the industry: Demand green consequences!: Unfortunately, it was not possible to find an adequate winner for the “Green Media” category at the German ...
wuv.de/Themen/Media/Appell-an-die-Branche-Fordert-gruene-Konsequenzen
Paid articlePaid On TV and digital: This is how present Disneyland Paris is on “The Voice Kids” | Special | Boost Your Media Knowledge
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Why Kathrin Jesse is leaving BBDO again: Her work only lasted a good year. Kathrin Jesse, CEO of BBDO, is moving on - apparently to the Serviceplan group ...
wuv.de/Themen/Agentur/Warum-Kathrin-Jesse-BBDO-schon-wieder-verlaesst
Paid articlePaid Pioneer Ketchum: Paid parental leave for everyone: It may be unique in the agency industry: The PR agency Ketchum has decided to give its employees a special ...
wuv.de/Themen/Agentur/Vorreiter-Ketchum-Bezahlte-Elternzeit-fuer-alle
Paid articlePaid OMR Podcast Survey: How Brands Can Leverage Podcasts | Special | Boost Your Media Knowledge
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Cult skin care brand back on TV: There is hardly a brand that stays true to its claim for decades - CD is such a special case. “I only let water and CD touch my ...
wuv.de/Themen/Marke/Hautpflege-Kultmarke-wieder-im-TV
Paid articlePaid Why Connected TV is really getting started now: Connected TV is enjoying increasing popularity among advertisers. Providers are responding to growing demand and ...
wuv.de/Themen/Media/Warum-Connected-TV-jetzt-so-richtig-loslegt
Paid articlePaid New Tiktok Study: 5 Things Marketers Need to Know Now: What should social media managers pay particular attention to in order to make their advertising campaigns ...
wuv.de/Themen/KI-Tech/Neue-Tiktok-Studie-5-Dinge-die-Marketeers-jetzt-wissen-muessen
Paid articlePaid Linkedin: There is still potential in medium-sized businesses: Bad grades for medium-sized companies: A study by the communications agency In A Nutshell in ...
wuv.de/Themen/Marke/Linkedin-Im-Mittelstand-schlummert-noch-Potenzial
Paid articlePaid Burger King: Burgers in childhood for nursing home visits in old age: Bribery is that easy: Burger King shows young parents why they should buy burgers for their ...
wuv.de/Themen/Marke/Burger-King-Burger-in-der-Kindheit-fuer-Altenheim-Besuche-im-Alter
Paid articlePaid BIG 50: These are the independents with the highest sales: The economy took off in 2023. Agencies lost revenue and laid people off as clients cut budgets.
wuv.de/Themen/Agentur/Das-sind-die-umsatzstaerksten-Independents
Paid articlePaid These are Germany's brand billionaires: The Brand Finance Germany 150 2024 ranking lists the brands with the highest brand values. German brands are bursting ...
wuv.de/Themen/Marke/Das-sind-Deutschlands-Markenmilliardaere
Paid articlePaid Penny and Pion3ers are pushing the boundaries of TV advertising | Special | Boost Your Media Knowledge
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Paid articlePaid Digital Detox: Heineken makes cell phones boring: Heineken is declaring war on excessive cell phone use and launching a cell phone that is so boring that you are ...
wuv.de/Themen/Marke/Digital-Detox-Heineken-macht-die-Handys-langweilig
Paid articlePaid Product launch: How Knorr wants to revolutionize taste: Product launch: How Knorr wants to revolutionize taste
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Paid articlePaid Retailer apps are worth the money: Why retailers absolutely need their own app
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Paid articlePaid L'Oréal Paris is redefining failure with concentrated Hollywood power: Eva Longoria is now on Linkedin and is reversing the common Linkedin logic ...
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Paid articlePaid Old becomes new: Otto creates space for flexible working: Around 3,000 employees come together in Otto's new headquarters in Hamburg - and share 1,600 seats ...
wuv.de/Themen/Marke/Aus-alt-wird-neu-Otto-schafft-Raum-fuer-flexibles-Arbeiten
Paid articlePaid This is how Google search and advertising are related | Special | Boost Your Media Knowledge
wuv.de/Exklusiv/Specials/Boost-Your-Media-Knowledge/So-haengen-Google-Suche-und-Werbung-zusammen
From Tiktok gag to hit: Deichmann listens to the community: The current Paw Patrol collection from Deichmann delights young and old alike ...
wuv.de/Themen/Media/Vom-Tiktok-Gag-zum-Hit-Deichmann-hoert-auf-die-Community
Paid articlePaid This is how Germany's most famous TV warm-upper sets the mood | Special | Boost Your Media Knowledge
wuv.de/Exklusiv/Specials/Boost-Your-Media-Knowledge/So-sorgt-Deutschlands-bekanntester-TV-Warm-upper-fuer-Stimmung
Carsten Schwecke: from Seven One Media to the Ad Alliance? | Special | Boost Your Media Knowledge
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Paid articlePaid YouTube intensifies its fight against ad blockers: Expansion to mobile devices to attract users to the premium subscription
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Paid articlePaid Digital Out of Home - Wide-reaching, sustainable, unmistakable: As a public medium, Digital Out of Home has USPs that are particularly important today in ...
wuv.de/Themen/Media/Reichweitenstark-nachhaltig-unuebersehbar
Alina Ludwig: This is what happens after Odaline: She was one of the defining characters on Odaline - and dares to take the leap into a new direction: Alina ...
wuv.de/Themen/Agentur/Alina-Ludwig-So-geht-es-nach-Odaline-weiter
Paid articlePaid Euro 2024 in Germany: Not an easy game for brands: Men's football is increasingly being criticized. Nevertheless, Coca-Cola hopes to come out of the European ...
wuv.de/Themen/Marke/Euro-2024-in-Deutschland-Kein-leichtes-Spiel-fuer-Coca-Cola
Paid articlePaid Trendyol and Saint Sass, two fashion brands that couldn't be more different, performed above average on Instagram in March ... Show more #marketing #agentur #wuvgram
With AI tools, campaigns become more efficient and creative, target groups can be addressed more precisely and customer interaction can be improved ... Show more executive-briefing.wuv.de/ki-update/home #Marketing #KI #ExecutiveBriefing
Opel is giving its showrooms a new CI: After the major logo relaunch, the fresh Opel design is now also available in the area. This is what distinguishes the new ...
wuv.de/Themen/Marke/Opel-verpasst-Showrooms-neue-CI
Paid articlePaid AI in media planning: This is how it works at Wavemaker | Special | Boost Your Media Knowledge
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Famous campaign double from Burger King for parents and their children: Two Burger King campaigns show textbooks how to win over parents.
wuv.de/Themen/Marke/Famoses-Kampagnen-Doppel-von-Burger-King-fuer-Eltern-und-ihre-Kinder
Paid articlePaid L’Osteria and Grabarz XCT rely on AI for multilingual campaign: Grabarz XCT is launching an anniversary campaign for the restaurant chain L’Osteria that uses ...
wuv.de/Themen/Marke/L-Osteria-und-Grabarz-XCT-setzen-auf-KI-fuer-mehrsprachige-Kampagne
Paid articlePaid This is how “Shopping Queen” cleverly showcases Zoé Lu handbags | Special | Boost Your Media Knowledge
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What you can learn from Taylor Swift for your brand strategy: How perfectly the brand strategy behind the artist's new album works
wuv.de/Themen/Marke/Was-du-von-Taylor-Swift-fuer-deine-Markenstrategie-lernen-kannst
Paid articlePaid Mark Niedzballa is coming, David+Martin is rebuilding: The Munich agency David+Martin is expanding its management to include Mark Niedzballa.
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Paid articlePaid rPET or PET? Coca-Cola and Matthias Schweighöfer clarify: Everyone knows the thin-walled rPET and the more robust PET reusable bottles. But what exactly is the ...
wuv.de/Themen/Marke/rPET-oder-PET-Coca-Cola-und-Matthias-Schweighoefer-klaeren-auf
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