study and process of promoting, distributing, and selling products or services to customers
Culture and leisure: “Cosmic Worlds of Light” opened in Magdeburg with a new product
volksstimme.de/lokal/magdeburg/kosmische-lichterwelten-in-magdeburg-mit-einer-neuheit-eroffnet-3741082
Commentary on closures in Zurich: act, don't cry: We think it's "mega bad" that Jelmoli is closing. Or cinemas like Uto, Alba, Kosmos. But then we should also ...
tagesanzeiger.ch/handeln-nicht-heulen-321664641336
Paid articlePaid
Maison Perrier, a new sparkling beverage, launches with global Damien Chazelle spot
adage.com/creativity/work/maison-perrier-new-sparkling-beverage-launches-global-damien-chazelle-spot/2555161
NBCU ad president on AI, streaming sports and the TV upfront ad market: Alison Levin talks bringing her streaming expertise to traditional media.
adage.com/article/special-report-tv-upfront/nbcus-ad-president-alison-levin-ai-streaming-sports-tv-upfront/2555141
Paid articlePaid
Using Strato as an example: How Twitch can become a marketing weapon for brands: Twitch is becoming increasingly important in social media marketing. However ...
horizont.net/marketing/nachrichten/am-beispiel-von-strato-wie-twitch-zur-marketingwaffe-fuer-brands-werden-kann-219406
Paid articlePaid
Work culture: Agencies are focusing on their own people again: And are hiring less from outside. The trend seems to have been born out of necessity ...
wuv.de/Themen/Agentur/Agenturen-besinnen-sich-wieder-auf-die-eigenen-Leute
Paid articlePaid Marketing winners and losers of the week: Phish wows at Sphere, Peta goes viral and NHL scores ratings wins—plus, why it was a bad week for Ozempic influencers ...
adage.com/article/marketing-news-strategy/marketing-trends-april-26-2024/2555031
Paid articlePaid HORIZONT Before 9: Eight things you should know this morning: Good morning from Frankfurt. In a recent interview with Die Zeit, actor Til Schweiger lashed out at ...
horizont.net/marketing/horizont-vor-neun/horizont-vor-9-acht-dinge-die-sie-heute-morgen-wissen-sollten-219541
Since 2019, when she joined Truff as its first social media hire, Gissele Alzate has undertaken the work of an entire social team ... Show more
Creativity Awards 2024, Social Lead/Community Manager of the Year Winner: Gissele Alzate, Truff | Ad Age
Creativity Awards 2024, Social Lead/Community Manager of the Year Winner: Gissele Alzate, Truff | Ad Age
These parties and politicians dominate TikTok: As part of an analysis, the Webnetz agency examined which parties and politicians are successful on TikTok.
wuv.de/Themen/Media/Diese-Parteien-und-Politiker-dominieren-bei-TikTok
Paid articlePaid
The world has changed a lot since the early aughts, but Ogilvy and Mather’s “Wanta Fanta” earworm is still going strong. The fun-loving spirit of the original ... Show more
Fanta's Famous Jingle Is Back With New 'Wanta Fanta' Remix
Fanta's Famous Jingle Is Back With New 'Wanta Fanta' Remix
Tick tock 🕠🥳
Recruiting campaign for Baden-Württemberg: This is how Thjnk wants to attract young “nerds” to “The Länd”
horizont.net/marketing/nachrichten/recruiting-kampagne-fuer-baden-wurttemberg-so-will-thjnk-junge-nerds-nach-the-laend-locken-219521
Meta More Than Doubled Revenue From Its AI-Powered Ad Tool: Artificial intelligence continues to drive Meta’s yearlong recovery, as revenue from its Advantage+ ...
adweek.com/media/meta-more-than-doubled-revenue-from-its-ai-powered-ad-tool/
Quick Glance: Meta Invests Heavily in Artificial Intelligence
- Meta focuses on AI to enhance app appeal
- The smart glasses with AI capabilities aim to attract users
- Meta envisions AI assistants for complex tasks in communication
- Meta aims to become a global leader in AI, despite significant investments
Revolving Door Roster Updates: BBH, CTI Digital, M&C Saatchi & More: The top agency hires and promotions from this week.
adweek.com/agencyspy/revolving-door-roster-updates-bbh-cti-digital-mc-saatchi-more/
Sports marketing leaders from the Golden State Warriors, State Farm, the NFL and more will take the stage at ADWEEK Brand Play to unpack the trends ... Show more
Brand Play: The ADWEEK Sports Marketing Summit 2024
Brand Play: The ADWEEK Sports Marketing Summit 2024
Revolving Door Agency Moves: Alma, Spark, Within & More: The top agency news from this week.
adweek.com/agencyspy/revolving-door-agency-moves-alma-spark-within-more/
From BBDO to Serviceplan Group: Kathrin Jesse becomes CEO of Saint Elmo's: HORIZONT readers have known since last week that Kathrin Jesse is giving up her head ...
horizont.net/agenturen/nachrichten/von-bbdo-zur-serviceplan-group-kathrin-jesse-wird-ceo-von-saint-elmos-219450
Paid articlePaid Tesla shrinks its marketing team: The worldwide wave of layoffs announced by Elon Musk does not stop at marketing. Musk is also expected to become more involved ...
wuv.de/Themen/Marke/Tesla-schrumpft-Marketingteam-zusammen
Paid articlePaidQuick Glance: Tesla: Prices Reduced in Germany - Musk's Strategies
- Tesla lowers prices in Germany to increase inventory and sales.
- Elon Musk addresses price complaints and emphasizes the need for flexible pricing.
- Buyers of Tesla vehicles during expensive phases may face depreciation.
- Tesla implements additional measures to boost sales, such as price cuts in the USA and adjustments in the Supercharger network.
Gen Zers in marketing—why executives must embrace their ideas for social media success
adage.com/article/opinion/gen-zers-marketing-why-executives-must-embrace-their-ideas-social-media-success/2554526
Paid articlePaid AMA announces 2024 Marketing Hall of Fame inductees: Madonna Badger, Tom Burrell, Soyoung Kang, Sabrina Kizzie, Fernando Machado and Jeff Marshall will be ...
adage.com/article/marketing-news-strategy/american-marketing-association-new-york-2024-marketing-hall-fame-inductees/2554686
Paid articlePaid Day of the Tree: Fraser fights forest dieback with AI dystopias: April 25 is the Day of the Tree. To mark the occasion, Aktion Baum and Berlin-based creative ...
horizont.net/agenturen/nachrichten/tag-des-baums-fraser-kaempft-mit-ki-dystopien-gegen-das-waldsterben-219468
What Foxtrot Market’s abrupt closure means for DTC brand awareness: Foxtrot did more than just sell upscale snacks—the trendy grocery chain was an important ...
adage.com/article/marketing-news-strategy/what-foxtrots-closure-means-dtc-brand-awareness/2554741
Paid articlePaid Huggies backpedals on ad claims after challenge from Pampers parent P&G: Huggies has agreed to change No. 1 fitting diaper claim.
adage.com/article/marketing-news-strategy/huggies-backpedals-ad-claims-after-challenge-pampers-parent-pg/2554696
Paid articlePaid Top personnel: Jung von Matt loses creative directors Daniel Schäfer and Szymon Rose
horizont.net/agenturen/nachrichten/top-personalie-jung-von-matt-verliert-seine-kreativchefs-daniel-schaefer-und-szymon-rose-219404
Paid articlePaid Perplexity, a generative AI startup developing a search engine to rival Google, has secured nearly $63 million in Series B funding ... Show more
Startup Perplexity's Series B Funding Raises Nearly $63M
Startup Perplexity's Series B Funding Raises Nearly $63M
ProSieben pirates Joko & Klaas: torching, throwing banknotes around and hijacking Sat.1
horizont.net/medien/nachrichten/prosieben-piraten-joko--klaas-abfackeln-mit-banknoten-um-sich-werfen-und-sat.1-kapern-219389
Commerce Can No Longer Be Where Creative Goes to Die: The consumer has matured immensely beyond the days of short-term tactics like ‘add to cart.'
adweek.com/commerce/commerce-can-no-longer-be-where-creative-goes-to-die/
Don't miss your chance to enter the ADWEEK Audio Awards! We'll honor the most outstanding podcasts and podcast pros across a wide range of categories ... Show more
ADWEEK Audio Awards 2024
ADWEEK Audio Awards 2024
The Beef Wars, Episode 1: The Rise of Plant-Based Meats: In a new video, ADWEEK explores how marketing meat alternatives could impact the climate.
adweek.com/brand-marketing/the-beef-wars-episode-1-taking-plant-based-mainstream-impossible/
Allstars season: Bushido in the jungle camp? | Special | Boost Your Media Knowledge
wuv.de/Exklusiv/Specials/Boost-Your-Media-Knowledge/Allstars-Staffel-Bushido-im-Dschungelcamp
Ratings, advertising partners, new format: that's how successful the Joko & Klaas Day was | Special | Boost Your Media Knowledge
wuv.de/Exklusiv/Specials/Boost-Your-Media-Knowledge/Quoten-Werbepartner-neues-Format-So-erfolgreich-war-der-Joko-Klaas-Tag
5 ad leaders predict media measurement trends for the TV upfront: Ahead of 2024 upfront negotiations, Ad Age asked five industry leaders their predictions for ...
adage.com/article/special-report-tv-upfront/5-media-measurement-predictions-tv-upfront/2554231
Paid articlePaid New brand campaign: This is how Christoph Waltz promotes Eon: After repositioning its brand as a playmaker in the industry, the Essen-based energy company Eon is ...
horizont.net/marketing/nachrichten/neue-markenkampagne-so-unterhaltsam-wirbt-christoph-waltz-fuer-eon-219379
The ADWEEK Media Plan of the Year Awards honor the most creative media plans and executions from around the globe. Submit your entries by April 29 to be ... Show more
ADWEEK Media Plan of the Year 2024
ADWEEK Media Plan of the Year 2024
New social market economy: Thjnk builds bureaucracy museum: Too many rules, too little enthusiasm. In the Bureaucracy Museum in Berlin, the New Social Market ...
wuv.de/Themen/Agentur/Thjnk-baut-Buerokratie-Museum-zu-Recht
Paid articlePaid How Ad Buyers Are Advising Clients as Possible TikTok Ban or Sale Looms: Ad buyers recommend platform diversification shifts, especially to Instagram Reels ...
adweek.com/media/how-ad-buyers-are-advising-clients-as-possible-tiktok-ban-or-sale-looms/
When Is It Time to Fire Your Client? Agency Leaders Share Their Stories: Agency leaders told ADWEEK how they knew it was time to fire their clients.
adweek.com/agencies/is-it-time-to-fire-your-client-agency-leaders-whove-done-it-share-their-stories/
How Babylist grew from a baby registry site to a $400 million media and commerce business
adage.com/article/podcast-marketers-brief/babylist-grew-baby-registry-site-400-million-media-and-commerce-business/2553841
Ex-Butchershop employees launch new venture after the agency closed without warning
adage.com/article/agency-news/ex-butchershop-employees-launch-strange-family-after-abrupt-closure/2554046
Paid articlePaid
Kingdom Come: Deliverance 2 Dev Reveals Hidden Details in Announcement Trailer - Rewind Theater - IGN
ign.com/videos/kingdom-come-deliverance-2-dev-reveals-hidden-details-in-announcement-trailer-rewind-theater
5 brands restricting AI in their marketing: Brands in fashion, cosmetics and entertainment have drawn lines in the sand.
adage.com/article/digital-marketing-ad-tech-news/5-brands-restricting-ai-marketing-dove-lego-and-more/2554156
Paid articlePaid
DJ Pierra Makena: I will be an ambulance driver when I retire : Pierra Makena is an award-winning actress and radio host who is more popular for her DJ skills ...
nation.africa/kenya/life-and-style/mynetwork/dj-pierra-makena-i-will-be-an-ambulance-driver-when-i-retire--4593652
As return on investment continues to be a primary challenge for digital marketers and brands, it’s more important than ever to find ways to determine impact ... Show more
Measure the actual value of your influencer campaigns - 1664823
Measure the actual value of your influencer campaigns - 1664823
4 lit campaigns for 4/20: From Wingstop to Hill Beverage Company, brands are reaching out to fans on the unofficial cannabis holiday.
adage.com/article/marketing-news-strategy/420-4-brands-celebrating-weed-holiday/2554206
Paid articlePaid Creator Jayde Powell Has the Tea on Finding a Safe Space in Social Media: The host of #CreatorTeaTalk on LinkedIn shares lessons learned while working in the ...
adweek.com/creativity/creator-jayde-powell-safe-space-social-media/
Microsoft and Alphabet enjoy AI-powered gains from cloud divisions: Combined market value of the two tech giants rose by more than $250bn after revenue growth ...
ft.com/content/f01c6852-8aa6-4cc0-991d-38f15077ba92
Google parent Alphabet reclaims spot in $2 trillion valuation club: Alphabet breached the $2 trillion market value mark for the first time since November 2021 on ...
reuters.com/technology/google-parent-alphabet-reclaims-spot-2-trillion-valuation-club-2024-04-26/
Wall Street sees Google stock rallying to $200 because maybe Google can win AI after all
qz.com/google-stock-rally-ai-search-wall-street-analysts-1851438633
Sequoia commits to backing Elon Musk’s xAI start-up: Venture capital firm is among investors that entrepreneur is wooing as he seeks to gain ground on rivals
ft.com/content/fc8355e6-3219-4681-a4da-73feca50cd8a
Quick Glance: Sequoia backs Elon Musk’s xAI venture
- Sequoia Capital, a well-known venture capital firm in Silicon Valley, has committed to supporting Elon Musk's artificial intelligence start-up xAI to help him raise billions and compete with OpenAI, Meta, and Google.
- The exact amount of Sequoia's investment in xAI remains undisclosed.
- Sequoia, an early investor in Google, YouTube, and Apple, has backed several Musk projects in recent years, including The Boring Company and SpaceX.
Google files motion for summary judgment in U.S. ad tech case: Alphabet Inc's Google on Friday asked a federal court in Virginia to reject a U.S ...
reuters.com/legal/google-files-motion-summary-judgment-us-ad-tech-case-2024-04-26/
Most drivers will pay $15 to enter busiest part of Manhattan starting June 30: Transit officials say the start date for the $15 toll most drivers will be charged ...
apnews.com/article/manhattan-traffic-congestion-fee-29aadd6350d4ea21914720888d611326
Most drivers will pay $15 to enter busiest part of Manhattan starting June 30: Transit officials say the start date for the $15 toll most drivers will be charged ...
abcnews.go.com/Business/wireStory/drivers-pay-15-enter-busiest-part-manhattan-starting-109701350
South African democracy: Did the 'get-out-of-jail' vote live up to the hype?: Thirty years after Nelson Mandela's election and apartheid's end ...
bbc.com/news/world-africa-68896379
Big Tech keeps spending billions on AI. There’s no end in sight.: Much of the money is going to new data centers, which are predicted to place huge demands on ...
washingtonpost.com/technology/2024/04/25/microsoft-google-ai-investment-profit-facebook-meta/
Bitcoin falls below $64,000 as Meta, Microsoft and Google continue to drop: Slow economic growth and weak earnings reports in the tech sector have led to a ...
qz.com/bitcoin-ether-meta-ibm-microsoft-google-alphabet-1851435315
Paid articlePaid
Chanel CEO Says Price Hikes Driven by Inflation, Craftsmanship: Chanel’s chief executive officer defended the luxury brand’s pricing after it raised the cost of ...
bloomberg.com/news/articles/2024-04-25/chanel-ceo-says-price-hikes-driven-by-inflation-craftsmanship
Paid articlePaid
Good news for Rubrik, bad news for TikTok, and medium news for Early Stage startups
techcrunch.com/2024/04/26/good-news-for-rubrik-bad-news-for-tiktok-and-medium-news-for-early-stage-startups/
Altria tops first quarter sales on higher pricing, robust demand for smokeless alternatives
reuters.com/business/retail-consumer/altria-tops-first-quarter-sales-higher-pricing-robust-demand-smokeless-2024-04-25/
Quick Glance: Altria Exceeds First Quarter Sales Expectations with Higher Pricing and Robust Demand for Smokeless Alternatives
- Altria topped quarterly sales expectations in the first quarter due to higher pricing and rising demand for alternatives to conventional tobacco products.
- The company's revenue net of excise taxes came in at $4.72 billion in the first quarter, surpassing analyst expectations.
- Altria has been revamping its product portfolio to keep up with consumers switching from traditional tobacco products to e-cigarettes or other alternatives.
- The results reflect the upbeat quarterly results of peer company Philip Morris International, which saw robust demand for its heated tobacco product and Zyn nicotine pouches.
Google accused of making it harder to search for rival: In a complaint to the EU, email firm Tuta says it suddenly became much less visible in Google search.
bbc.com/news/articles/ckv7jz9x1l9o
‘A lot has changed… my hair’: Sundar Pichai on completing 20 years in Google: Sundar Pichai, CEO of Google, joined the company in 2004 as a product manager ...
hindustantimes.com/trending/a-lot-has-changed-my-hair-sundar-pichai-on-completing-20-years-in-google-101714188682008.html
Stock goes through the roof: Alphabet breaks the 2 trillion barrier: Google parent Alphabet presents strong quarterly figures and wants to pay a dividend for the ...
n-tv.de/wirtschaft/Alphabet-durchbricht-die-2-Billionen-Schallmauer-article24902938.html
'Taylor Swift Act' and other efforts target sky-high concert ticket prices: The Taylor Swift concert ticket debacle two years ago is leading state and federal ...
reuters.com/lifestyle/taylor-swift-act-other-efforts-target-sky-high-concert-ticket-prices-2024-04-25/
5 strategies to avoid greenwashing in regenerative agriculture: Businesses must adopt clear and measurable frameworks for implementing regenerative agriculture ...
weforum.org/agenda/2024/04/beyond-greenwashing-5-key-strategies-for-genuine-sustainability-in-agriculture/
Warner Bros Discovery to launch data platform for better ad-targeting: Warner Bros Discovery is launching a data platform that would help advertisers better ...
reuters.com/business/media-telecom/warner-bros-discovery-launch-data-platform-better-ad-targeting-2024-04-25/
Ad group WPP trails rivals with decline in organic revenue: Britain's WPP became a clear laggard among global ad companies with a drop in organic revenue drop in ...
reuters.com/business/media-telecom/ad-group-wpp-reports-16-drop-first-quarter-organic-growth-2024-04-25/
Until February 2023, the majority of TikTok users wouldn’t hesitate to swipe past a 10-minute video that popped up on their “For You” page ... Show more
Creativity Awards 2024, Social Campaign of the Year: Winner, Hilton, “The Ad You Stay In” | Ad Age
Creativity Awards 2024, Social Campaign of the Year: Winner, Hilton, “The Ad You Stay In” | Ad Age
Meta proves AI hype has its limits : Artificial intelligence is a multibillion-dollar project with no clear timeline for revenues
ft.com/content/698c79e0-0b0b-401d-8132-99a42f236b92
Quick Glance: AI Revolutionizing Call Centers: TCS Insights
- The head of Tata Consultancy Services predicts chatbots will reduce the need for human call center agents significantly, revolutionizing the industry.
- TCS's generative AI projects have doubled in value to $900 million by March, highlighting the increasing demand for tech talent and the need for workforce training.
- Reports suggest that overall IT services growth is affected by global uncertainties like inflation, war, and elections, leading to a decline in spending and slower revenue growth for companies like TCS and Infosys.
- Infosys anticipates a modest 1-3% sales growth in the upcoming financial year due to customers delaying discretionary spending on new tech projects amidst the current economic climate.
Bill Gates and Sam Altman invest in nuclear power and you should too, financial adviser says
qz.com/bill-gates-sam-altman-nuclear-power-energy-stocks-1851432722
The Trump family’s latest side hustle: Melania’s selling $245 Mother’s Day necklaces
theguardian.com/us-news/2024/apr/25/melania-trump-selling-mothers-day-necklaces
With 3 Words, Salman Rushdie Just Explained a Simple Yet Profound Lesson in Being Interesting
inc.com/nick-hobson/with-3-words-salman-rushdie-just-explained-a-simple-yet-profound-lesson-in-being-interesting.html
Google surges after buying back billions of dollars of its own stock: Alphabet, the parent company of Google, bounced back from an absolutely dreadful day for ...
cnn.com/2024/04/25/tech/google-tech-earnings-dividend/
Apple rejects Spotify’s update with pricing information for EU users: The music streaming company said it is not opting into Apple's new DMA changes that ...
techcrunch.com/2024/04/24/spotify-submits-a-new-update-to-apple-with-pricing-information-for-eu-users/
Justice for French Touch: The Gallic movement's essential tracks: For the release of French electro duo Justice's first album in over seven years ...
euronews.com/culture/2024/04/26/justice-for-french-touch-the-gallic-movements-essential-tracks
New to NewsWall?
Sign up now to get your own personalized news!
Trending topics